Skill diminta
Adobe PremiereCommunicationCopywritingEnglish
Deskripsi
Social Media & Content Manager
Location
- Bali, Indonesia
- Work Arrangement
- On-Site
Employment Type
Full-Time / Permanent
Working Days
Monday–Friday
Reporting To
Founder & Management Team
Level
- Strategic Individual Contributor
- Client Overview
Our client is a growing international real estate development company based in Bali, specializing in luxury property development, hospitality, and investment projects.
- The company works with international investors and is focused on building premium real estate projects in Bali.
- As the business continues to grow, they are looking for a creative and commercially minded
- Social Media & Content Manager
- to strengthen their online presence, create high-quality content, and generate qualified leads through digital channels.
- Job Role
- The
- Social Media & Content Manager
- will be responsible for creating and distributing content across the company's key digital channels.
- This is
- not simply a social media posting role
You will be expected to create content from start to finish — from finding ideas and writing scripts to filming, editing, publishing, repurposing, and analyzing performance.
- The goal is to turn content into
- attention, engagement, trust, and ultimately qualified sales leads
- Main Platforms
- YouTube
- LinkedIn
- Instagram
- Facebook / Meta
- Email Marketing
- Key Responsibilities
- Content Creation
- Create videos, short-form content, and other digital content.
- Write scripts, captions, hooks, and content ideas.
- Film and edit high-quality videos for YouTube and social media.
- Create content for the company's founders and management team.
- Develop content that communicates luxury property, lifestyle, and investment opportunities.
- Content Repurposing
- Turn one main piece of content into multiple social media assets.
- Repurpose long-form videos into Shorts, Reels, LinkedIn posts, clips, and other formats.
- Build a consistent weekly content pipeline.
- Social Media Growth
- Manage and publish content across YouTube, LinkedIn, Instagram, Facebook, and other relevant channels.
- Understand platform algorithms and identify opportunities to increase reach.
- Improve video titles, thumbnails, hooks, captions, and content structure.
- Monitor trends and adapt content to increase engagement and watch time.
- Lead Generation
- Create content designed to attract potential property buyers and investors.
- Develop strong calls-to-action that encourage viewers to make an inquiry.
- Support email campaigns and lead nurturing content.
- Work with the sales and marketing team to connect content performance with actual leads.
- Performance & Analytics
- Track content performance, including views, engagement, watch time, reach, and leads.
- Identify which content performs best and continuously improve the content strategy.
- Focus on
- qualified leads and sales opportunities
- , not just likes and followers.
- Brand Management
- Maintain a premium and consistent visual identity across all content.
- Ensure content reflects the quality, design, lifestyle, and investment value of the company's properties.
- Work with the Founder, Marketing Manager, and external creative partners when required.
- Key KPIs
- Number of quality content pieces produced per week
- Video views and watch time
- Engagement and audience growth
- Qualified leads generated from content
- Contribution to the sales pipeline
- Content production consistency
Requirements
- 5+ years of experience in
- social media, content creation, digital marketing, or video production
- Strong experience creating and managing content for
- YouTube, LinkedIn, Instagram, and Meta
- Strong video production and editing skills.
- Experience with tools such as
- Adobe Premiere Pro, Final Cut Pro, CapCut Pro
- , or similar.
- Good understanding of YouTube and social media algorithms.
- Experience creating content for
- real estate, property, investment, luxury, hospitality, finance, or other high-value products
- is highly preferred.
- Experience supporting
- personal branding for founders or senior executives
- is a strong advantage.
- Strong copywriting and storytelling skills.
- Understanding of how content can generate
- leads and sales
- , not just engagement.
- Comfortable working independently and taking full ownership of content production.
- Creative, proactive, and highly execution-oriented.
- Able to produce a high volume of quality content consistently.
- Professional English communication skills are required.
- Dutch language skills are a strong advantage.