Social Media & Content Specialist

Paradigm Fitness is looking for a creative, proactive, and hands-on Social Media & Content Specialist to help grow and strengthen our digital presence across Instagram, TikTok, YouTube Shorts, LinkedIn, Facebook, and other relevant platforms.

This role is responsible for managing the day-to-day social media process, from developing content ideas, planning the content calendar, creating short-form content, writing captions, publishing posts, and improving content based on performance insights.

You will work closely with the Brand, Growth, Multimedia, and Club Teams to turn campaigns, member stories, fitness programs, events, and daily club activities into engaging content that supports both brand awareness and business growth.

This is a hybrid strategy-and-execution role for someone who understands social media, loves content creation, has strong storytelling instincts, and is comfortable producing fast-moving content independently. For larger campaigns, professional shoots, design, and advanced editing, you will collaborate with our Multimedia Team.

• Develop and manage weekly and monthly social media content plans across Instagram, TikTok, YouTube Shorts, LinkedIn, Facebook, and other relevant platforms, aligned with brand direction, campaigns, club activities, events, and business priorities.
• Develop content ideas based on fitness trends, member stories, coach expertise, class highlights, transformations, events, partnerships, and community moments.
• Produce simple short-form content independently, including shooting, basic editing, writing hooks, captions, and on-screen text.
• Create content that can support both organic social media and paid ads needs, including UGC-style content, testimonial clips, educational content, and campaign cutdowns.
• Coordinate with the Multimedia Team for content that requires professional production, photography, videography, design, or advanced editing, and prepare clear briefs covering the objective, hook, shot list, caption angle, reference, platform format, and deadline.
• Collaborate with the Growth Team, Club Teams, coaches, members, and internal stakeholders to understand campaign priorities, ads content needs, performance insights, and relevant stories from each branch.
• Write engaging captions and publish content according to the approved schedule while maintaining Paradigm Fitness' tone of voice, visual standards, and brand personality.
• Monitor audience engagement, comments, and relevant messages, including handling messages that need to be escalated from the AI chatbot and routing inquiries or issues to the right team when needed.
• Review basic social media performance and use insights to improve future content.

Requirements

• Passionate about fitness, wellness, lifestyle, and helping people become stronger, healthier, and more capable.
• Proven experience in social media management, content creation, or digital content production, supported by a portfolio of relevant social media posts, short-form videos, or campaigns.
• Strong understanding of Instagram, TikTok, YouTube Shorts, LinkedIn, and current short-form content trends.
• Able to develop content ideas and strategies, not only execute assigned briefs.
• Comfortable shooting short-form videos and photos using a phone or camera and doing simple video editing using CapCut, Canva, or similar tools.
• Strong Indonesian copywriting and communication skills. Basic English copywriting is a plus.
• Comfortable and willing to appear in selected videos when needed, as well as direct others during content production.
• Has good visual taste and understands what makes content feel engaging, clean, and brand-appropriate.
• Organised, responsive, proactive, and able to manage multiple content priorities, collaborate with different teams, receive feedback, and turn direction into execution.