Social Media & Content Specialist

About the Role

• We are looking for a creative and business-oriented
• Social Media & Content Specialist

to strengthen our digital presence and drive measurable business results. In this role, you will be responsible for developing content strategies, managing content production, growing online communities, and using performance data to continuously optimize marketing initiatives.

Key Responsibilities

Develop and execute social media content strategies aligned with business objectives, including brand awareness, engagement, and lead generation.

Create content calendars and manage end-to-end content planning across multiple digital platforms.

Coordinate and oversee the production of high-quality content, including copy, graphics, photos, and videos for platforms such as Instagram, TikTok, LinkedIn, Facebook, and other relevant channels.

• Prepare clear and effective creative briefs for internal teams, designers, videographers, and external content creators.
• Monitor, engage, and respond to online communities while maintaining a consistent brand voice.
• Analyze campaign and social media performance using analytics tools, and provide actionable recommendations to improve results.
• Stay up to date with social media trends, platform algorithm updates, competitor activities, and emerging content formats.
• Collaborate with the Marketing and Creative teams to ensure all campaigns support the company's marketing and business objectives.

Qualifications

• Bachelor's degree in Marketing, Communication, Digital Marketing, Business, or a related field.
• Minimum
• 3 years
• of experience in Social Media Management, Content Marketing, or Digital Marketing.
• Strong portfolio demonstrating successful social media campaigns and content creation.
• Excellent copywriting, storytelling, and content planning skills.
• Experience briefing and coordinating with designers, videographers, photographers, or content creators.
• Proficient in social media analytics and reporting tools such as
• Google Analytics, Meta Business Suite, Hootsuite
• , or similar platforms.
• Strong understanding of major social media platforms, content trends, and algorithm changes.
• Analytical, creative, detail-oriented, and able to make data-driven decisions.
• Excellent communication, project management, and teamwork skills.
• Preferred Skills
• Experience in FMCG, beauty, healthcare, or consumer products is an advantage.
• Familiarity with SEO, paid social advertising, and influencer/KOL marketing.
• Basic knowledge of graphic design or video editing tools such as Canva, Adobe Creative Suite, or CapCut is a plus.
• Able to work in a fast-paced environment and manage multiple projects simultaneously.