Social Media Lead

HEAD OF SOCIAL MEDIA

• Build Brands People Love.
• Every day, millions of people scroll through social media.
• Most content is forgotten within seconds.
• Some brands become part of people's lives.
• We're building the second kind.
• We create hospitality brands that people get excited to discover, love to share, and remember long after their trip to Bali.
• Our portfolio includes

THIS IS BALI

• Açaí Queen
• , and several exciting new concepts currently in development.

We're looking for a creative leader who loves storytelling, understands people, and gets excited about building brands that leave a lasting impression.

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THE BRANDS YOU'LL HELP BUILD

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• 🇮🇩

THIS IS BALI

• One of Bali's highest-rated and most viral restaurants, welcoming guests from all over the world every day.
• With
• 16,000+ Google Reviews
• and a
• 4.9★ rating
• , THIS IS BALI has become the superstar of Bali’s restaurant scene.
• 🥥
• Açaí Queen
• Bali's premium açaí brand, serving colourful, healthy Acai Bowls that has built a loyal community of locals and travellers alike.
• As the brand continues to grow, you'll help shape its next chapter through creative storytelling and exciting campaigns.
• Future Concepts
• Some of our most exciting brands haven't launched yet.

You'll have the rare opportunity to help build new hospitality concepts from day one - creating their personality, voice, and digital presence before the world discovers them.

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YOUR MISSION

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• As
• Head of Social Media
• , you'll shape how millions of people experience our brands online.
• Your mission is simple.
• Create brands people love.
• Build communities people want to be part of.
• Tell stories people genuinely want to watch, save, and share.

You'll work closely with Leadership while leading a talented creative team to create content that inspires people to discover, visit, and remember our brands.

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WHAT YOU'LL OWN

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• 🚀
• Brand Strategy
• Develop the social media strategy across multiple brands.
• Shape each brand's personality, voice, and creative direction.
• Discover new opportunities before they become obvious.
• Build campaigns that strengthen long-term brand value.
• 🎬
• Creative Direction
• Lead content from idea to execution.
• Collaborate with photographers, videographers, designers, and creators.
• Raise the creative standard with every campaign.
• Create content people genuinely enjoy watching and sharing.
• 📈
• Growth & Performance
• Track performance across every platform.
• Turn insights into stronger ideas.
• Experiment, learn, improve, and repeat.
• Help transform social media into one of the company's greatest growth engines.
• 🤝
• Community & Partnerships
• Build meaningful relationships with our community.
• Create authentic conversations around our brands.
• Develop collaborations with creators, influencers, and strategic partners.
• Help shape a brand experience people genuinely enjoy talking about.
• 👥
• Leadership
• Build and inspire a world-class creative team.
• Create systems that help creativity flourish.
• Develop people, encourage new ideas, and build a culture of continuous improvement.
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• YOU MIGHT BE OUR NEXT HEAD OF SOCIAL MEDIA IF...
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• You naturally notice branding details other people miss.
• You love psychology as much as creativity.
• You enjoy understanding why people share certain content.
• You constantly collect ideas from brands around the world.
• You get excited by building something from the ground up.
• You enjoy helping creative people become even better.
• You believe every post is another opportunity to strengthen a brand.
• You love turning ideas into experiences people remember.
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YOU'LL THRIVE HERE IF...

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• You enjoy taking ownership.
• You bring fresh ideas every week.
• You love experimenting, learning, and improving.
• You enjoy building systems that make creativity scalable.
• You care deeply about quality.
• You love working with ambitious people.
• You enjoy moving quickly while continuously raising the standard.
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EXPERIENCE

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• 3–5+ years of experience in Social Media, Digital Marketing, Brand Strategy, or Content Leadership.
• Experience growing brands through creative storytelling and strong strategy.
• Experience leading creative teams or mentoring content creators.
• Strong understanding of Instagram, TikTok, YouTube, Meta, and emerging platforms.
• Comfortable using data and analytics to guide creative decisions.
• A portfolio demonstrating creativity and measurable results.
• Hospitality, lifestyle, retail, consumer, or F&B experience is highly valued.
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WHY JOIN US

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• This is an opportunity to build something much bigger than social media.
• You'll help shape brands that become part of people's Bali experience.
• You'll have the freedom to experiment.
• The opportunity to lead.
• The chance to build a talented creative team.
• And the opportunity to create work that reaches people from all over the world.
• If you're excited by building brands people genuinely love, we'd love to hear from you.