Skill diminta
CanvaCopywritingEnglishSocial Media MarketingTikTok Ads
Deskripsi
Content & Social Media Channels
Plan and manage a monthly content calendar across platforms (Instagram, TikTok, etc), including feed posts, Reels/short-form video, Stories, and carousels
- Produce content end to end: concept, natural Bahasa Indonesia copywriting, simple shooting/photography, and basic editing (CapCut, Canva)
- Maintain a consistent brand tone of voice and visual identity across all channels
Manage and produce content for Tailtopia's official in-app account and Instagram Threads, ensuring both channels stay active with announcements, education, and conversational community posts
- Growth Across Two Channels (Online & Offline)
- Design content and campaigns that drive app installs and feature usage (teleconsultation, marketplace, etc)
- Create promotional content for offline services (grooming, daycare, pet hotel, retail) that generates bookings and visits to the BSD outlet
- Bridge online to offline: direct followers to visit the store, and convert store customers into app users & followers
- Analytics & Optimization
- Track content performance (reach, engagement rate, follower growth, installs, booking conversions) and prepare regular reports
- Use data insights to optimize content types, posting times, and campaign strategy
- (Plus) Support setup and optimization of paid ads on Meta/TikTok Ads
- Requirements (Must-Have)
- Minimum 2–3 years
- of experience in social media marketing/content, demonstrated through a portfolio of managed accounts and their results (growth/engagement)
- Deep command of Instagram & TikTok, including a strong grasp of trends, formats, and each platform's algorithm
- Strong, fluid Bahasa Indonesia copywriting; able to adapt tone for a pet-owner audience
- Able to produce content independently: video editing (CapCut/Premiere/etc.) and basic graphic design (Canva)
- Comfortable reading and translating data insights into content decisions
- Understands the customer journey and can create conversion-oriented content (not just "aesthetic" posts)
- Organized, structured, and able to run a content calendar consistently
- Nice to Have (Preferred)
- Experience in the pet, F&B, retail, or consumer/lifestyle industries
- A genuine love for pets and an understanding of Indonesian pet-owner community behavior
- Hands-on experience running paid ads (Meta/TikTok Ads Manager)
- Solid product/pet photography skills
- Passive–active English for trend research and global references