Social Media Specialist

Deskripsi pekerjaan Social Media Specialist AJITA

Job Description

Develop and execute end-to-end social media strategies and content plans for clients based on their brand identity, target audience, and marketing objectives.

• Manage and maintain social media accounts.
• Create and manage monthly/weekly content calendars, including content themes, topics, formats, and publishing schedules.

Produce end-to-end social media content, including developing creative concepts, writing captions and copy, creating short-form videos, taking photos/videos, and coordinating with designers or other creative teams when required.

• Monitor and manage social media interactions, including comments, direct messages, and audience engagement.
• Create engaging content such as Reels, TikTok videos, Stories, carousels, and other social media formats according to each client's needs.
• Write compelling captions, copy, scripts, and content hooks that align with the brand's tone of voice.

Conduct research on social media trends, audience behavior, competitors, and relevant industry topics to develop engaging and relevant content.

Monitor and manage social media performance and interactions, including comments, direct messages, and audience engagement.

Monitor social media performance and analyze key metrics such as reach, impressions, engagement, views, follower growth, and other relevant KPIs.

Requirements

Minimum 1–2 years of experience as a Social Media Specialist, Social Media Officer, Content Creator, or similar role. Fresh graduates with relevant portfolios are welcome to apply).

• Strong understanding of social media platforms, creative, up-to-date with social media trends, good communication.
• Experienced in developing social media strategies and content plans.
• Able to produce content independently, particularly short-form video contents.
• Strong copywriting and storytelling skills with the ability to adapt content to different brand voices.
• Familiar with social media analytics and able to interpret performance data to develop actionable insights.
• Comfortable appearing on camera or creating on-camera content is a plus.
• Organized, detail-oriented, proactive, and responsible for managing tasks from planning to execution.
• Portfolio of social media work/content is required.
• This is an urgent hiring, make sure you're available within maximum a month.

Working Arrangements

• Location: BSD
• Monday - Fri (9AM - 5PM)