SOCIAL MEDIA SPECIALIST

SOCIAL MEDIA SPECIALIST

Job Description

• Develop, produce, and edit high-quality, on-brand content—including
• photo, video, and copywriting—and adapt it across formats to suit the
• requirements of each social media platform.
• Own the end-to-end social media content calendar, from ideation
• to scheduling, ensuring alignment with campaigns, key dates, and
• business priorities.
• Manage day-to-day social media operations, including content
• scheduling, publishing, and monitoring, to ensure timely and consistent
• content delivery across all platforms.
• Capture real-time content during events and activations, working
• closely with photographers and videographers to ensure creative
• output aligns with content objectives and storytelling needs.
• Apply platform best practices to maximize content reach and
• engagement, while managing community interactions to build strong,
• positive relationships with the audience.
• Execute content for marketing campaigns and brand activations,
• ensuring all output is cohesive, on-strategy, and compliant with brand
• guidelines and quality standards.
• Track content performance and derive actionable insights, stay
• ahead of social media trends and cultural conversations, and
• maintain organized, well-documented content assets for efficient
• team workflow.