Social Media Specialist

Trend Research & Audience Insights

Ability to read platform algorithms, viral trends, and target audience behavior across platforms.

Content Planning & Strategy

Designing structured content pillars and a content calendar (publishing schedule).

Copywriting & Storytelling

Crafting engaging hooks, on-brand captions, and effective Call-to-Action (CTA) messages.

Creative Direction

Creating clear visual briefs, storyboards, and shoot lists for designers or videographers.

Basic Visual & Video Editing

Fundamental skills in graphic design and short-form video editing (Reels, TikTok, Shorts).

Data Analytics & Reporting

• Ability to interpret key metrics (
• reach, engagement, CTR
• ) and build monthly performance reports.

Community Management

Actively engaging with the audience through comments and direct messages (DMs) to build brand loyalty.

Digital Tool Proficiency

Hands-on mastery of essential tools (e.g., Notion, Canva, CapCut, and Meta Business Suite).

Creativity & Adaptability

Fast adaptation to new creative ideas, formats, and shifting social media algorithms.

Portfolio & Case Studies

A proven track record showcasing strategy samples, content execution, and account growth metrics.