Social Media Specialist

Deskripsi pekerjaan Social Media Specialist PT. Paris Food Heritage

Job Description

We are looking for a creative and strategic Social Media Specialist to manage and grow our brand presence across digital platforms. The ideal candidate is passionate about content creation, audience engagement, and social media trends, with a strong ability to execute campaigns that drive measurable results.

• What You'll Do
• Develop, plan, and execute social media strategies across platforms such as Instagram, LinkedIn.
• Create, schedule, and publish engaging content including captions, visuals, short videos, and campaign materials.
• Manage daily social media activities, including responding to comments, messages, and audience interactions
• Monitor trends, competitor activities, and platform updates to keep content relevant and competitive.
• Analyze social media performance metrics and prepare regular reports on engagement, growth, lead quality, and campaign effectiveness.
• What We Need
• Diploma or Bachelor’s degree in Marketing, Communication, Public Relations, Business, or related field
• Proven experience in social media management, digital marketing, or content creation.
• Actively working in social media, or related fields with proven achievements in growing audience engagement, increasing brand awareness, or delivering successful campaign results
• Strong knowledge of social media platforms, trends, and best practices
• Skilled in content creation tools such as Canva, CapCut, Adobe Creative Suite, or similar platforms
• Excellent copywriting, communication, and storytelling skills
• Experience with social media analytics tools such as Meta Business Suite, Google Analytics, LinkedIn Analytics, or similar
• Currently employed with a proven track record of achieving performance targets.
• Experienced in leading and managing teams to achieve business objectives.