Social Media Specialist

Tugas dan Tanggung Jawab

• Mengembangkan dan menjalankan strategi social media untuk meningkatkan
• brand awareness, engagement, dan brand presence
• melalui Instagram dan TikTok.
• Menyusun dan mengembangkan konten, mulai dari ide, content calendar, serta basic graphic design.

Mengelola dan mengembangkan akun Instagram & TikTok, termasuk content publishing, community engagement, campaign, serta kolaborasi dengan content creator/KOL.

Memantau dan menganalisis performa social media serta menerjemahkan data dan insight menjadi strategi untuk meningkatkan kualitas konten dan performa social media secara keseluruhan.

Kualifikasi

• Minimal
• 2 tahun pengalaman
• di bidang social media management dan/atau branding.
• Memahami
• social media strategy, content strategy, branding, dan social media analytics
• Menguasai basic design dan video editing menggunakan tools seperti
• Canva dan CapCut
• Kreatif, mengikuti perkembangan tren social media, serta memiliki kemampuan storytelling dan copywriting yang baik.
• Data-driven dan analytical
• , serta mampu mengolah performance data menjadi actionable insights.
• Pengalaman di bidang
• fashion, lifestyle, atau retail
• menjadi nilai tambah.
• Wajib melampirkan
• portfolio
• social media atau konten yang pernah dikelola.

Responsibilities

• Develop and execute social media strategies to strengthen
• brand awareness, engagement, and brand presence
• across Instagram and TikTok.
• Plan and develop creative content, including content ideas, content calendars, basic graphic design.

Manage and grow Instagram & TikTok accounts, including content publishing, community engagement, campaigns, and collaboration with content creators/KOLs.

Monitor and analyze social media performance metrics and translate insights into actionable strategies to improve content and overall social media performance.

Requirements

• Minimum
• 2 years of experience
• in social media management especially for branding.
• Strong understanding of
• social media strategy, content strategy, branding, and social media analytics
• Proficient in basic design and video editing tools such as
• Canva and CapCut
• Creative, up-to-date with social media trends, and strong in storytelling and copywriting.
• Data-driven and analytical
• , with the ability to turn performance data into actionable insights.
• Experience in
• fashion, lifestyle, or retail
• is a plus.
• Must provide a
• portfolio
• of previously managed social media accounts or content.