Social Media Specialist

Deskripsi pekerjaan Social Media Specialist Sagensie Corporation

Job Purpose

To plan, execute, and optimize social media strategies that strengthen clients’ brand presence, drive engagement, and align with overall marketing objectives.

Key Responsibilities

• Develop and implement social media strategies to enhance brand awareness and engagement for clients.
• Manage and optimize social media accounts across various platforms (Instagram, TikTok, Twitter/X, Facebook, etc.).
• Create and schedule engaging content, including captions, visuals, and short-form videos, aligned with client branding and agency standards.
• Monitor and analyze social media performance; prepare reports and actionable insights for improvement.
• Collaborate with creative and digital marketing teams to ensure campaigns align with broader marketing strategies.
• Stay updated with platform algorithms, best practices, and emerging social media trends.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
• Max 2 years of experience in social media management, preferably in a creative or PR agency.
• Strong understanding of social media algorithms, engagement tactics, and digital marketing fundamentals.
• Skilled in creating engaging and brand-consistent content, including copywriting and coordinating visuals.
• Proficient in social media management tools (e.g., Meta Business Suite, Hootsuite, Buffer) and analytics platforms.
• Creative thinker with excellent communication and storytelling skills.
• Strong analytical ability to interpret campaign data and optimize performance.
• Up-to-date with current trends in social media, influencer marketing, and brand positioning.
• Able to manage multiple projects in a fast-paced environment and meet deadlines.