Social Media Strategist

Social Media Strategist

About the Role

We are seeking a creative, analytical, and highly organized Social Media Strategist to develop and execute social media strategies that increase brand awareness, strengthen audience engagement, and expand our presence across key consumer platforms.

The ideal candidate understands how to turn brand goals into compelling content, platform-specific campaigns, and measurable growth. This person should be comfortable combining creative storytelling with performance data to determine what is working, what needs improvement, and where new opportunities exist.

Responsibilities

Develop and manage a comprehensive social media strategy focused on increasing brand awareness.

Create content plans and campaign calendars across platforms such as Instagram, TikTok, Facebook, LinkedIn, YouTube, and other relevant channels.

• Identify content themes, trends, formats, and opportunities that resonate with consumer audiences.
• Write creative briefs, captions, campaign concepts, and content recommendations.
• Collaborate with designers, video editors, content creators, influencers, and internal team members.
• Maintain a consistent brand voice, visual identity, and messaging across all social channels.
• Monitor social media trends, platform updates, competitor activity, and emerging consumer behavior.
• Track and analyze metrics including reach, impressions, engagement, follower growth, video views, website traffic, and campaign performance.
• Use performance insights to improve future content and strategy.
• Develop strategies for organic growth, community engagement, influencer partnerships, and user-generated content.
• Recommend new platforms, content formats, and campaign ideas based on audience behavior and industry trends.
• Engage with followers and help build an active, loyal online community.
• Prepare regular performance reports with clear findings and actionable recommendations.

Qualifications

• Experience developing or managing social media strategies for consumer-facing brands.
• Strong understanding of major social media platforms, algorithms, trends, and content formats.
• Excellent writing, communication, and storytelling skills.
• Ability to develop creative ideas while remaining focused on measurable business goals.
• Experience using social media management, analytics, scheduling, and reporting tools.
• Strong attention to detail and the ability to manage multiple campaigns and deadlines.
• Comfortable interpreting data and using it to guide creative and strategic decisions.
• Understanding of influencer marketing, community building, short-form video, and user-generated content.
• Ability to work independently while collaborating effectively with a broader creative or marketing team.
• Preferred Qualifications
• Experience working with consumer products, lifestyle brands, e-commerce companies, or digital-first businesses.
• Experience developing TikTok, Instagram Reels, YouTube Shorts, or other video-first strategies.
• Familiarity with paid social media campaigns and audience targeting.
• Experience managing influencer or creator partnerships.
• A portfolio or examples of social media campaigns, accounts, or content strategies that produced measurable growth.
• Success in This Role

Success will be measured by increased brand visibility, audience growth, engagement, content performance, and the ability to consistently develop social media campaigns that connect with consumers and strengthen the brand’s online presence.