Social Media Strategist

Responsibilities

• Develop social media strategy and content themes for all stores, aligned with head office direction
• Create weekly/monthly content plans (themes, content types, posting schedule) to be distributed to each store
• Direct and coordinate content teams at each store remotely (content creators, videographers, social media admins)
• Conduct quality control on content from each store prior to publishing
• Ensure all stores consistently follow the content calendar and shared themes
• Source, evaluate, and select brand ambassadors from local influencers for each store
• Coordinate KOL/influencer partnerships and sponsorships for campaigns or events at store level
• Develop content guidelines (brand voice, tone, visuals) and brand ambassador/KOL partnership guidelines for all stores
• Evaluate content performance per store (engagement, reach, follower growth) and produce regular reports
• Coordinate with head office to ensure content themes across all stores align with overall company strategy

Qualifications

• Min. Diploma/Bachelor's degree in Marketing, Communications, Design, or related field
• Min. 2-3 years of experience in social media, with experience coordinating teams across multiple locations/outlets
• Strong understanding of social media trends, platform algorithms, and content planning
• Strong leadership, communication, and negotiation skills (for influencer partnerships)
• Creative, detail-oriented, and comfortable working with targets and deadlines
• Familiar with content planning and editing tools (Canva, CapCut, Meta Business Suite, etc.)
• Experienced in remote coordination with multiple teams/stores
• Willing to travel to stores periodically as needed