Sr. Manager Marketing & Communications

Tanggung Jawab

• Own and drive the commercial growth within the Communications Division across ITSEC Asia and ITSEC Academy.
• Develop and execute full-funnel integrated marketing strategies (awareness, acquisition, and retention) across B2B SaaS product portfolios.

Convert company commercial targets into actionable campaign briefs, channel strategies, content calendars, and performance budgets for executive review and approval.

Maintain a disciplined operational rhythm, including daily funnel optimizations, weekly campaign status updates, and formal monthly performance and planning reports.

Partner closely with Sales teams to optimize lead quality, routing, and conversion velocity against target benchmarks.

Continuously analyze performance dashboards (traffic, leads, CAC, CPI), user behavior, and market activity to make data-backed campaign adjustments.

• Regularly refresh marketing plans on a quarterly cadence to maintain alignment with broader business objectives and OKRs.
• Enforce and roll out elevated, premium group-wide branding guidelines across the group and subsidiaries.
• Manage vendor and external marketing agency relationships, service level agreements (SLAs), retainers, and output quality.

Lead a multidisciplinary team of specialists, conducting regular 1-on-1 performance check-ins, setting clear objectives, and fostering professional growth.

Kualifikasi

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is an advantage).
• 8-10 years of progressive experience in marketing and communications, with at least 3 years in leading a team.

Proven hands-on experience driving acquisition and growth for both B2B SaaS platforms and consumer applications, with direct accountability for subscriber metrics, CAC, and CPI.

Background in cybersecurity, fintech, telecommunications, or other trust-sensitive/regulated industries. Experience within a publicly listed company environment is preferred.

Strong command of paid media, CRM platforms, full-funnel analytics, and marketing automation.

Ability to translate complex technical concepts into clear, compelling value propositions for both enterprise decision-makers and consumer audiences.

• Strong vendor management skills with experience negotiating agency retainers and holding partners accountable to SLAs.
• High level of operational discipline with a proven ability to meet tight daily, weekly, and monthly reporting deadlines.
• Familiarity with corporate communication sensitivity and disclosure discipline in listed or highly regulated business environments.