Own TikTok Affiliate sales performance: build strategies to grow GMV and revenue, prioritize SKUs, campaigns, and creator segments, and improve conversion.
Recruit and activate high-potential affiliates, and move them from registered → active → productive → top performer.
Work with Digital Marketing, Creative, and KOL teams to identify winning hooks, angles, formats, and creator archetypes, and build systems that help affiliates produce more high-converting content.
Build and manage MCN partnerships: negotiate collaboration structures, commissions, and incentives, and evaluate MCN performance by revenue, creator productivity, and content output.
Lead and develop the Affiliate Team (SPV level): set KPIs, coach team members, and strengthen processes for recruitment, activation, reporting, and creator management.
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