UA MARKETING

Job description for UA MARKETING at Công ty TNHH Shelby Global

Job Description

• Plan, set up, and manage user acquisition campaigns across platforms such as Facebook, Google, TikTok, Unity Ads, AppLovin, and other ad networks.
• Monitor and optimize campaign performance based on key metrics such as CPI, CPA, ROAS, LTV, CTR, and CVR to hit growth and budget targets.
• Manage and allocate advertising budgets across channels and campaigns to maximize return on ad spend.
• Work closely with the Creative team to brief, test, and iterate on ad creatives, and identify what drives performance.
• Track, analyze, and report on campaign results, market trends, and competitor activity, translating data into actionable recommendations.
• Collaborate with Data/Analytics teams to ensure accurate tracking and attribution via tools such as AppsFlyer or Adjust.
• Research and evaluate new ad networks, platforms, and UA trends to continuously improve acquisition strategy.

Requirements

Experience

At least 2 years of experience in User Acquisition Marketing of mobile games.

Knowledge & Skills

• Hands-on experience running campaigns on platforms such as Facebook Ads Manager, Google Ads, TikTok Ads, Unity Ads, or AppLovin.
• Solid understanding of UA and performance metrics: CPI, CPA, ROAS, LTV, CTR, CVR, retention, and payback period.
• Strong analytical skills; comfortable working with large data sets in Excel/Google Sheets to guide decisions.
• Familiarity with mobile measurement partners (MMPs) such as AppsFlyer or Adjust, and mobile attribution concepts.
• Good understanding of the mobile gaming market and user behavior across genres.
• Able to work closely with Creative and Data teams to translate performance insights into action.

Soft Skills

• Clear communication and strong collaboration across cross-functional teams.
• Detail-oriented, data-driven, and comfortable managing budgets under tight deadlines.
• Proactively keeps up with market trends and adapts quickly to platform or policy changes.

Benefits

• Working time: 9:00 AM – 5:30 PM, lunch break 12:00 PM – 1:30 PM
• Competitive, negotiable salary that reflects your ability and experience.
• Mandatory insurance contributions at 100% of your salary, starting from your probation period.