Visual Merchandise Specialist

• Purpose
• Interpret global/regional VM Guidelines and seasonal concepts for local execution
• Lead the planning, development and execution of affiliate visual merchandising packages.

Ensure VM programs are consistent with key strategic choices in AOP & SBP and provide comfort and at the same time provide a positive shopping experience for consumers

Coordinate the development of VM Development Plans for new and renewal stores

Understand all the environments where the brand is exposed to the consumer and at the same time be able to specialize into a channel and specific needs

Key Metrics

• Brand equity scores and marketing spend effectiveness (individual mix effectiveness)
• Brand objectives by segment, market share, revenue growth
• On-time and quality execution of store design
• Robust network of competent and cost-effective pool of creative agencies successful in delivering results

Responsibilities

• Has dotted line reporting relationship to
• CountryPresentation Lead

Adapt and provide the integrated visual merchandising programs that are appropriate for each store and have consistency among product, messaging and retail presentation

• Select, produce and distribute market-right VM materials considering cost, delivery, store environment, etc.
• Provide VM Training to Sales Promoters, Account Executives, VM Teams, and Franchisees for right execution of VM programs.
• Understand changes to BVPs, DDGs, product architecture and focus that would impact VM of the brand.
• Open, renewal and re-location of existing doors through close cooperation with interior specialist & sales team.
• Bachelor degree from management / marketing / vsual design / graphic design
• Has minimum 2-3 years in Visual Merchandising position preferably in Fashion Retail;
• Strong analytical and planning skills;
• Good communication and presentation skills;
• Excellent problem-solving skills;
• Project and vendor management;
• Budget monitoring;