Visual Merchandiser

• Deskripsi pekerjaan Visual Merchandiser Kacamatamoo
• Job Requirements
• Bachelor’s Degree in Visual Communication Design, Interior Design, Fashion, Marketing, or related field.
• Minimum 2 years of experience as a Visual Merchandiser, preferably in retail, fashion, beauty, lifestyle, or eyewear.
• Experience handling VMD and POSM execution across multiple stores.
• Strong understanding of visual merchandising, product display, store layout, and customer flow.
• Experience managing POSM such as hanging banners, wobblers, POP displays, easels, price holders, and other in-store materials.
• Strong visual sense with a creative and innovative mindset.
• Able to translate visual concepts into practical and effective in-store execution.
• Proficient in Adobe Illustrator, Photoshop, Canva, or similar graphic design tools.
• Strong communication, negotiation, and vendor coordination skills.
• Good analytical and problem-solving skills.
• Able to create reports, presentations, and VMD guidelines.
• Strong teamwork and cross-functional collaboration skills.
• Willing to work WFO and travel regularly to Kacamatamoo stores.
• Have a private vehicle and be comfortable traveling between stores.

Job Description

Develop and implement visual merchandising strategies aligned with Kacamatamoo’s brand identity, product positioning, and sales objectives.

Create and execute attractive eyewear and store displays, including product displays, signage, POSM, window displays, floor plans, and promotional areas.

Ensure frames, lenses, accessories, and promotional materials are displayed attractively and effectively to encourage customer engagement and purchase.

• Manage and maintain VMD points across Kacamatamoo stores to ensure consistent visual standards and brand presentation.
• Develop and execute VMD concepts for new product launches, campaigns, seasonal, and festive promotions.
• Manage POSM materials such as hanging banners, wobblers, POP displays, easels, price holders, and other in-store materials.
• Create VMD guidelines and briefs for store teams and assistant merchandisers to ensure proper execution.