Web Developer

The Web Developer is the primary owner of all Nirvana Life Group websites and landing pages. Our websites are core revenue-driving assets- responsible for generating memberships, bookings, accommodation enquiries, event registrations, sales, and leads- and must be managed accordingly. This role requires strong technical expertise, strategic thinking, speed, attention to detail, and a high level of initiative.

Key Responsibilities

• Website Management
• Own and manage all Nirvana Life Group websites and landing pages

Maintain all websites to the highest standards, ensuring content, pricing, schedules, links, forms, and promotional information are accurate and up to date at all times

Publish, update, and remove website content in line with marketing campaigns, promotions, events, and business priorities

Conduct regular website audits to proactively and resolve outdated content, broken links, missing assets, technical issues, or inconsistencies before they are reported

Maintain organized staging and live environments, ensuring all updates are properly tested before deployment and do not disrupt the live website

• Maintain website documentation, including structures, integrations, technical processes, and ongoing development history
• Development & Optimisation
• Build new landing pages, website sections. And features efficiently, delivering work within agreed timelines
• Ensure all website are mobile responsive, fast-loading, secure, accessible and optimised for performance across all devices
• Test all pages, forms, buttons, automations, integrations, and user journeys thoroughly before publication
• Maintain website security through regular updates, backups, plugin maintenance and proactive monitoring
• Troubleshoot technical issues independently and coordinate with hosting providers or third-party vendors when required
• Continuously optimise Core Web Vitals, page speed, website performance, and overall user experience
• SEO, Analytics & Conversion

Implement SEO best practices across all websites, including metadata, heading hierarchy, internal linking, image optimization, structured content, accessibility, and technical SEO

• Monitor website performance using Google Analytics 4, Google Search Console, Google Tag Manager, Microsoft Clarity and other reporting tools
• Track and report on website KPIs, including traffic, search rankings, conversion rates, page speed, and user behaviour

Continuosly identify opportunities to improve search visibility, conversion rates, landing page performance, and user experience through UX enhancements, conversion rate optimization (CRO), and A/B testing where appropriate

Integrations & Systems

Manage and maintain integrations between websites and third party platforms, including CRM systems, booking platforms, payment gateways, analytics tools, email marketing platforms, and other business systems

Monitor website enquires, forms, notifications, automations, and key conversion points to ensure all systems are functioning correctly at all times

Strategy & Collaboration

Translate briefs into polished, complete executions independently, sourcing assets, references, and solutions without requiring constant direction

• Work closely with the Marketing Department to ensure website updates support campaign launches, promotions, and business objectives
• Collaborate with Digital Manager and SEO specialists to deliver best in class digital experiences

Proactively recommend website improvements, new landing pages, digital tools, integrations, automations, and features that improve business performance and operational efficiency

• Maintain an organised tracker of website projects, priorities, and completed work
• Communicate project progress regularly, highlighting risks, blockers, or delays early while proposing practical solutions
• Brand Standards & Quality

Ensure every live page reflects Nirvana’s premium brand standards, maintaining consistency across typography, layouts, imagery, colours, messaging, hierarchy, and calls to action

Take full ownership of the quality of every website update, delivering work with minimal revisions and ensuring pages are free from avoidable errors, broken layouts, formatting inconsistencies, missing assets, or non-functioning elements

Requirements

Minimum 5 years of professional web development experience, with proven experience managing multiple websites simultaneously. A strong portfolio showcasing high quality live websites is required

Advanced proficiency in HTML, CSS, JavaScript, and responsive web development, with extensive experience using WordPress, including custom themes, plugins, and page builders

Strong understanding of technical SEO, UI/UX principles, conversion focused website design, website speed optimization, Core Web Vitals, caching, image optimization, accessibility, and overall website performance

Experience with Google Analytics 4, Google Search Console, Google Tag Manager, Microsoft Clarity or similar analytics platforms, along with experience integrating CRM systems, booking platforms, payment gateways, marketing automation platforms, forms, third-party APIs, and other business systems

Familiarity with hosting environments, DNS management, SSL certificates. Staging environments, website deployment processes, and version control systems such as Git

Excellent troubleshooting, problem-solving, organizational and communication skills, with the ability to manage multiple projects independently while consistently delivering high quality, error free work

Good proficiency in English

Preferred experience with Elementor or other advanced WordPress page builders, PHP, API Integrations, schema markup, structured data, Figma or Adobe Creative Suite, and experience working within hospitality, wellness, lifestyle, luxury, or real estate brands

Experience working in a fast paced marketing environment with multiple concurrent campaigns is highly regarded