B2B Growth Specialist

Tanggung Jawab

• Create outbound campaigns across email, WhatsApp, LinkedIn, and other channels.
• Write the actual campaign copy, including first-touch messages, follow-ups, reactivation messages, hooks, and call-to-actions.
• Build and optimize multi-step outbound sequences.
• Analyze campaign performance and identify why campaigns succeed or fail.
• Continuously improve reply rate, positive reply rate, qualified meeting rate, and pipeline generated.

Kualifikasi

1–4 years of experience in B2B Growth, Growth Marketing, Lead Generation, Outbound Sales, Demand Generation, Revenue Operations, Sales Development, or a similar role.

• Strong analytical thinking.
• Strong Google Sheets or Excel skills.
• Experience using Apollo, LinkedIn Sales Navigator, Clay, ZoomInfo, or similar prospecting tools is highly preferred.
• Strong B2B copywriting ability.
• Able to write clear and persuasive email, WhatsApp, LinkedIn, and follow-up messages.
• Able to move quickly from idea to execution.
• Able to analyze results and make decisions based on data.
• Comfortable being accountable for business outcomes, not only activity metrics.
• Good written communication in Bahasa Indonesia and English.
• You May Be a Strong Fit If
• You are comfortable doing both analytical work and hands-on execution.
• You can work with spreadsheets, write campaign copy, build a prospect list, and analyze conversion rates yourself.
• You are resourceful and can find creative ways to reach difficult customer segments.
• Success Metrics

You will be successful if you improve

• Qualified opportunities generated.
• Positive reply rate.
• Qualified meeting rate.
• Cost per qualified meeting.
• Pipeline generated.
• Lead-to-opportunity conversion.
• Opportunity-to-customer conversion.
• Customer acquisition cost.
• Number of repeatable growth campaigns discovered.