Brand Manager

Deskripsi pekerjaan Brand Manager Kasa Heritage

Job Descriptions

• Create and lead the planning and execution of all brand strategic plan throughout multiple marketing channel in a 360-degree plan.
• Lead marketing team to plan and execute all campaign strategy to drive visibility and conversion for the brand.

Directs execution of all marketing & brand plans; ensures plans deliver against the brief are consistent with the brand’s identity, positioning, and priorities.

Responsible for on-time project delivery while leading several project teams as well as driving the collaboration and coordination with related stakeholders

• Identifying market opportunities, trends, and consumer needs to drive awareness and conversion.
• Oversee day-to-day E-commerce operations and lead E-commerce marketing plan to increase overall revenue from online channel.
• Develop and manage the annual marketing budget, ensuring optimal allocation of resources.

Full budgetary responsibility to ensure promotion campaign and initiative are launched effectively, in terms of spending limits and campaign impact.

• Monthly reporting and analysis on brand performance and sales
• Nurture and build a high-performing team.
• Improvement of key marketing processes (e.g., planning, brief, reporting and communications)
• Job Requirements
• Minimum 3 years of relevant working experience.
• Degree holder in Marketing, Business Administration, or related disciplines from an accredited institution.
• In-depth understanding of the fashion and lifestyle industry trends, consumer preferences, and competitive landscape
• Creative, fast learner, team player, and the ability to adapt to working in a fast-paced environment.
• Up-to-date with the latest trends and best practices in online marketing.
• Pioneering and innovative – comfortable and controlled risk taker, open to test and learn