Brand Manager Mainstream Segment Section Head

Job Description

• Develop and execute brand strategies for the mainstream pet food segment to achieve sales, market share, and profitability targets.
• Lead brand positioning, brand identity, and long-term brand development initiatives.
• Develop annual brand plans, marketing strategies, and integrated marketing campaigns.
• Analyze consumer behavior, market trends, competitor activities, and brand performance to identify growth opportunities.
• Manage product portfolio strategies, including product launches, product improvement, and product lifecycle management.
• Collaborate with Commercial, Trade Marketing, R&D, and other relevant departments to ensure effective brand execution.
• Monitor marketing campaign effectiveness, brand awareness, and return on marketing investment.
• Lead and develop the brand management team to ensure effective implementation of marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communication, or a related field.
• Minimum 5 years of experience in Brand Management, Marketing Strategy, or Product Marketing.
• Experience in FMCG, consumer goods, food and beverage, or pet food industries is highly preferred.
• Proven experience in developing brand strategies, marketing campaigns, and product launches.
• Strong understanding of consumer behavior, market segmentation, and brand positioning.
• Strong analytical skills with the ability to interpret market research and sales performance data.
• Excellent project management, communication, and stakeholder management skills.
• Proven leadership experience and ability to manage cross-functional teams.
• Good command of English, both written and spoken.