Brand Manager

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for the marketing team, clearly outlining what Corkcicle needs from each campaign. The Head of Marketing and marketing team own channel mix, detailed tactics, and creative execution across brands.

• Ensure major Corkcicle initiatives are treated as
• cross-functional projects
• with clear roles and timelines across Marketing, Merchandising, Retail, E-commerce, and Sales.

Cross-channel Brand Execution

• Work with
• Retail Operations and Visual Merchandising
• to ensure stores and consignment points reflect Corkcicle’s priorities and storytelling:
• In-store displays, windows, key focus SKUs, staff talking points.
• Partner with
• E-commerce and Marketplace teams

so that Corkcicle’s online presence (brand shops, product listings, campaign pages) is aligned with the brand plan and overall marketing strategy.

• Support the
• Sales Account Lead

for corporate and B2B opportunities involving Corkcicle with

• Branded proposals and selling stories
• Seasonal gifting concepts
• Clear guardrails to protect Corkcicle’s premium perception.
• In all cases, ensure that Corkcicle’s plans are aligned with the
• overall marketing strategy
• defined by the Head of Marketing and with channel owners’ performance objectives.

Brand Performance, Insights & Reporting

• Consolidate Corkcicle brand performance by bringing together inputs from:
• Merchandising (sell-in, sell-through, stock health)
• Retail and consignment (store performance, VM feedback, staff feedback)
• E-commerce and marketplaces (traffic, conversion, sales)
• Marketing (campaign and digital results)
• Corporate/B2B (pipeline, deal types, repeat).
• Turn data and observations into
• clear insights and actions
• Prepare structured
• brand updates and quarterly reviews
• for internal leadership and Corkcicle principal, in close coordination with the Head of Marketing and Merchandising.

Principal & Key Stakeholder Management

• Act as a key local contact for the
• Corkcicle principal
• on brand and market topics.
• Prepare performance updates, launch plans, and market feedback, and present them together with the MD and Head of Marketing as needed.

Ensure local activities for Corkcicle are aligned with global brand direction, while representing the realities and needs of the Indonesian market.

Build strong relationships internally with Merchandising, Retail, E-commerce, and Sales so that Corkcicle’s plans are understood and executable.

Leadership, Collaboration & Future Scope

Work as part of the marketing leadership layer under the Head of Marketing, collaborating with digital, content, and other marketing functions.

• Help refine and maintain
• processes and rhythms

related to Corkcicle

• Annual brand planning
• Launch planning
• Brand/business reviews.

Over time, as other brands like Owala and Baggu grow, support the Head of Marketing in shaping how brand responsibilities expand or are split, and mentor junior brand-focused roles if and when they are added to the team.

Kualifikasi

• 6+ years of experience in Brand Management or Marketing for lifestyle, fashion, beauty, FMCG, or similar consumer brands.
• Experience with
• premium or aspirational brands
• preferred.
• Distributor / multi-brand background is a strong plus.
• BA/ BS degree in business, marketing, economics, engineering, or other related fields.

Strong balance of

• Strategic thinking
• Commercial understanding
• Hands-on execution.

Comfortable working with

• Sales and margin data
• Marketing metrics
• Basic P&L drivers.
• Proficient in Excel and fluent with marketing tools and project management tools including Google Analytics, Notion, etc.
• Great management, people development skills, good communicator and able to work in a fast-paced environment.