Brand & Marketing Communication Manager

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing, or related field.
• 6–10 years of experience in Brand Management, Marketing Communication, or Integrated Marketing.
• Minimum 1–2 years in a Managerial role.
• Experience in F&B, FMCG, Retail, or Lifestyle brands.
• Proven track record in managing national/regional marketing campaigns.
• Strong knowledge of Brand Strategy, Brand Positioning, IMC, ATL, BTL, Digital Marketing, and Consumer Insights.
• Experienced in budget and project management, as well as agency management.
• Strong leadership, communication, strategic thinking, and execution skills.

Responsibilities

• Develop and execute annual brand & marketing communication strategies.
• Lead integrated campaigns across ATL, BTL, digital, social media, and offline channels.
• Strengthen brand consistency, positioning, and customer experience across outlets and channels.
• Develop initiatives to increase outlet traffic, brand exposure, and customer engagement.
• Manage marketing communication materials, including POSM and campaign assets.
• Monitor campaign performance, budget, and effectiveness.
• Lead collaboration with internal teams and external agencies.
• Ensure marketing strategies are translated into impactful and relevant on-ground activities.