Brand Marketing Manager

Deskripsi pekerjaan Brand Marketing Manager Happyfit Indonesia

Responsibilities

• Develop and execute annual marketing strategies aligned with business objectives and brand positioning.
• ⁠Lead consumer insights, market research, competitor analysis, and identify growth opportunities.

⁠⁠Plan and execute integrated marketing campaigns, brand communications, influencer marketing, product launches, events, and brand activations across online and offline channels.

• ⁠⁠Lead strategic partnerships and collaborations with retailers, lifestyle brands, fitness studios, communities, and other key partners.
• ⁠Own the annual brand calendar and ensure alignment across campaigns, retail, e-commerce, and key marketing initiatives.
• ⁠⁠Monitor marketing performance, brand health metrics, campaign ROI, and provide data- driven recommendations to optimize business results.
• ⁠⁠Manage marketing budgets, external agencies, vendors, and strategic partners.
• ⁠⁠Ensure consistent brand identity and messaging across all customer touch points.
• ⁠⁠Lead, mentor, and develop the marketing team while fostering innovation and high- performance execution.
• ⁠⁠Collaborate cross-functionally with E-commerce, Product, Finance, Supply Chain, and Operations to ensure seamless campaign execution.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Minimum 5 years of marketing experience, with at least 2 years in a managerial/leadership role.
• Strong experience in brand management, integrated campaigns, product launches, events, influencer marketing, and partnerships.
• Strong understanding of consumer insights, market research, competitor analysis, and digital marketing.
• Proven track record in managing marketing budgets, agencies, vendors, and strategic partners.
• Strong analytical, project management, communication, and negotiation skills.
• Experienced in leading and developing marketing teams.