Deskripsi pekerjaan Brand Senior Manager PT Putera Mahkota Indonesia
Hi! We are
PT Putera Mahkota Indonesia
(PMI Haircare), the sole importer and distributor of K18 and ghd in Indonesia.
We are looking for an
experienced Brand Senior Manager
to lead the growth of
K18
and
ghd
in Indonesia across brand, marketing, and commercial channels. This role will translate global brand direction and business targets into clear go-to-market strategies, strong brand execution, and measurable sales and profitability growth.
What You’ll Do
Develop annual brand strategies, positioning, and key messaging for K18 and ghd, including strategies for key product categories and SKUs.
Translate principal guidelines, business targets, and product priorities into actionable commercial and marketing plans across Professional Channel, Modern Trade, and E-commerce.
Lead go-to-market strategies for campaigns, product launches, activations, paid media, content, and KOL initiatives.
Establish marketing budgets and margin parameters in line with the company’s sales and profitability objectives.
Lead and provide direction to brand-related functions, including visual, KOL, digital performance, and channel teams.
Ensure consistent premium brand execution across all consumer and trade touchpoints.
Work closely with channel owners to drive sales performance, identify growth opportunities, and improve execution.
Develop demand forecasts to support product availability, sales plans, launches, and brand-building activities.
Monitor brand, sales, and marketing performance and turn data into clear commercial actions and recommendations.
Manage communication and alignment with international principals on brand direction, business priorities, and market development.
You’re the Right Fit If You
Have 10+ years of experience in brand management, marketing, commercial, or related roles, including at least 3 years in a managerial position.