Skill diminta
CommunicationEnglishLeadershipMicrosoft OfficeNegotiation
Deskripsi
ROLES & RESPONSIBILITIES
A. MAIN ROLE
- Market Research G Consumer Insights
- Design and execute market research studies to identify target audience segments by location, lifestyle, and consumption patterns.
- Analyze consumer trends (e.g., coffee culture preferences, dine-in vs takeaway behavior, pricing sensitivity).
- Conduct competitor benchmarking (menu, pricing, store concept, promotions)
- Develop consumer personas for marketing and product alignment.
- Brand Development G Marketing Alignment
- Establish local marketing strategies with the consumer target of each branch.
- Ensure the brand positioning is consistent but tailored for local market nuances.
- Strategic Partnerships
- Identify and secure local partnerships (office complexes, co-working spaces, universities) for location-based promotions.
- Explore B2B or event-based collaborations to boost footfall during the launch period.
- Market Expansion G Site Development
- Lead the end-to-end branch expansion plan from feasibility to launch for 12 new outlets in Jakarta.
- Conduct geo-demographic mapping and identify high-potential trade areas based on consumer behavior, traffic flow, and competition.
- Evaluate rental economics, catchment size, and purchasing power to determine branch viability.
- Coordinate with real estate agents, landlords, and mall management for site acquisition and lease negotiations.
- Reporting G Leadership
- Present monthly Marketing Strategies C Business expansion reports to management.
- Provide recommendations based on data-driven insights.
B. SUPPORTING ROLE
- Assist Business G Financial Planning
- Working together with GM and Finance to build branch business models and financial forecasts for each location (CAPEX, OPEX, payback period).
- Collaborate with finance and operations teams to ensure ROI optimization.
- Track performance post-launch and adjust expansion strategy accordingly.
SOFT SKILLS
- Analytical, structured problem-solving, and comfortable with data.
- Excellent negotiation and relationship-building skills (with landlords, agents, and partners).
- Entrepreneurial mindset with bias for action and ownership.
- Excellent communication in
- Bahasa Indonesia and English
- Comfort in fast-paced, multi-site FCB operations.
PREFERRED BACKGROUND
Education: Bachelor’s degree in Business, Marketing, Economics, or related field.
Experience
- Manager level: At least 4 years of experience in FCB retail expansion, coffee chain, ǪSR, or lifestyle/hospitality brand.
- Assistant Manager level: At least 3 years experience with demonstrated exposure to outlet rollout or business site development.
- Industry Advantage: Experience with coffee chains, cafés, convenience FCB, or lifestyle retail (Possibly Fore Coffee)
- Relevant technical tools