Business Development Supervisor (Affiliate Specialist)

About the Role

Join the high-growth E-commerce team at PT DECISION TREE INDONESIA as a Business Development Lead (TikTok Shop / Affiliate Marketing). In this result-driven role based in Pluit, North Jakarta, you will lead a specialized Business Development team to scale our presence in the hair care category. Your mission is simple: Convert influencer partnerships into measurable GMV growth. You will be responsible for the entire affiliate funnel, from identifying high-converting creators to ensuring high-quality video outputs that drive sales.

Job Responsibilities

GMV Target Ownership

Develop and execute Business Development strategies to achieve monthly and quarterly GMV targets through the TikTok Affiliate model.

Strategic Creator Selection

Establish a rigorous screening process to identify "selling" creators (KOL/KOC) rather than just "famous" ones, focusing on conversion data (GPM) and audience fit for hair care products.

Funnel Optimization

Oversee the end-to-end Business Development workflow: creator scouting, negotiation, sample distribution, and video fulfillment. Optimize the "Sample-to-Video" yield rate and ensure timely video uploads.

Team Leadership & Mentoring

Manage and coach a team of KOL specialists. Set clear KPIs, monitor daily performance (outreach, sample requests, video counts), and provide hands-on training for negotiation and sales hooks.

Performance Analysis

Analyze creator performance data to identify "winning" creator profiles and content styles, then scale these successes across the team.

Job Requirements

Relevant Experience

Minimum 2 years of experience in TikTok Shop/Affiliate Marketing or E-commerce Business Development. Previous experience as a Senior Business Development or Team Lead is mandatory.

Proven Track Record

Demonstrated ability to achieve sales/GMV targets. You should be able to explain the strategies you used to drive revenue.

Creator Insight

Strong intuition and data-driven approach to identifying high-converting creators on TikTok. Understanding of the "selling hooks" for hair/beauty products is a plus.

Execution & Resilience

A "results-first" mindset with the ability to manage high-volume outreach and follow-ups in a fast-paced environment.

Leadership Skills

Strong communication skills to motivate the team and solve operational bottlenecks (e.g., low response rates or delayed video uploads).

English Proficiency

• Good verbal and written English communication skills are required
• to collaborate with internal stakeholders and communicate effectively with creators and business partners.

Software Proficiency

Proficient in Microsoft Excel (for data tracking) and familiar with the TikTok Shop Affiliate backend.

Location & Availability

Based in or willing to work in Pluit, Jakarta Utara. Able to join ASAP.