Commercial & Trade Marketing Department Head

Job Description

Develop and execute commercial and trade marketing strategies to achieve the company's sales, revenue, market share, and profitability targets.

Lead the development of channel strategies, distribution plans, and trade marketing programs across General Trade, Modern Trade, and other relevant sales channels.

• Develop effective trade promotions, customer engagement programs, merchandising strategies, and in-store activation initiatives.
• Analyze sales performance, market trends, channel contribution, and competitor activities to identify business growth opportunities.
• Establish commercial policies, trade marketing guidelines, and promotional mechanisms to strengthen market penetration.

Collaborate with Brand Management, Supply Chain, Finance, and E-Commerce teams to ensure alignment between commercial and marketing strategies.

• Manage trade marketing budgets, evaluate promotional effectiveness, and ensure optimal return on investment.
• Build and maintain strategic relationships with key customers, distributors, and business partners.
• Lead, develop, and evaluate the Commercial and Trade Marketing team to ensure achievement of departmental KPIs.

Qualifications

• Bachelor's degree in Marketing, Business Management, Business Administration, or a related field.
• Minimum 8 years of experience in Commercial, Sales, Trade Marketing, or Channel Management.
• Minimum 3 years of experience in a managerial or department leadership position.
• Experience in FMCG, consumer goods, food and beverage, or pet food industries is highly preferred.
• Strong understanding of General Trade, Modern Trade, distribution management, and channel development.
• Proven track record in developing commercial strategies, trade marketing programs, and achieving sales targets.
• Strong business acumen, negotiation, analytical, and strategic planning skills.
• Excellent leadership and stakeholder management capabilities.
• Willingness to travel when required.