E Commerce Deputy Department Head

Job Description

• Develop and execute the company's e-commerce strategy to drive online sales growth, profitability, and market penetration.
• Manage e-commerce operations across major online marketplaces and digital sales channels.
• Develop marketplace strategies, including product assortment, pricing, promotional campaigns, and online merchandising.
• Monitor online sales performance, traffic, conversion rates, customer acquisition, and marketplace profitability.
• Plan and execute marketplace campaigns, mega sales events, digital promotions, and performance marketing initiatives.
• Optimize product listings, SEO, advertising performance, and online customer experience.
• Analyze market trends, competitor activities, and consumer purchasing behavior to identify opportunities for online business growth.
• Coordinate with Brand Management, Commercial, Warehouse, Supply Chain, and Customer Service teams to ensure effective e-commerce operations.
• Manage marketplace relationships, platform programs, and commercial negotiations with relevant e-commerce partners.
• Lead and monitor the e-commerce team to achieve sales targets, operational efficiency, and departmental KPIs.

Qualifications

• Bachelor's degree in Marketing, Business Management, E-Commerce, Digital Marketing, or a related field.
• Minimum 6–8 years of experience in E-Commerce, Digital Commerce, or Online Marketplace Management.
• Minimum 2–3 years of experience in a supervisory or managerial position.
• Proven experience managing major e-commerce marketplaces such as Shopee, Tokopedia, TikTok Shop, Lazada, or other relevant platforms.
• Strong understanding of marketplace operations, digital advertising, SEO, online merchandising, and campaign management.
• Experience in managing online sales targets, conversion rates, traffic, and marketplace profitability.
• Strong analytical skills with proficiency in Microsoft Excel and marketplace analytics tools.
• Excellent leadership, negotiation, and cross-functional coordination skills.
• Experience in FMCG, consumer goods, or pet products is an advantage.