Content Creator

About the Company

Shine on Sister (SOS) is a startup company specializing in the development of hair care and personal care products. Driven by a strong commitment to quality, innovation, and consumer trust, SOS is dedicated to providing effective and innovative hair care solutions that meet the evolving needs of consumers.

Key Responsibilities

Develop comprehensive content plans and produce content aligned with market trends and audience needs in order to support SOS’s marketing objectives and brand positioning.

• Edit images and videos to ensure optimal content quality using appropriate editing software and tools.
• Prepare and develop engaging scripts for content production.
• Manage social media accounts, including content creation and scheduling, monitoring audience engagement, and analyzing performance metrics.
• Maintain the quality and consistency of content in accordance with the company’s brand identity.
• Identify current content trends and ensure that all produced content remains relevant and up to date with social media developments.

Monitor and evaluate the performance of published content, analyze key metrics (such as engagement rate, reach, and others), and provide strategic recommendations for future improvement.

Qualifications

• Diploma (D3) or Bachelor’s degree (S1) in any field.
• A minimum of 1–2 years of experience as a content creator or in a related role.
• Confident and comfortable appearing on camera with hair visible for product demonstration.
• Strong writing, editing, and copywriting skills.
• Proficiency in relevant software applications such as CapCut, Canva, and Adobe Premiere Pro.
• Demonstrated experience in producing content that has successfully reached the FYP or achieved viral traction on social media platforms.
• Strong attention to detail in both content creation and copywriting.
• Ability to think creatively and innovatively in generating new content ideas.
• Proactive in identifying emerging trends and opportunities to enhance audience engagement