Copywriter

Tanggung Jawab

Develop creative, engaging, and strategic copywriting for multiple clients across various industries, ensuring each brand's voice, tone, and communication objectives are consistently maintained.

Create content for various digital platforms, including Instagram, TikTok, Facebook, websites, landing pages, email campaigns, and digital advertisements.

Develop creative concepts, campaign messaging, key visuals copy, taglines, headlines, and engaging content ideas for digital marketing campaigns.

Write compelling social media captions, short-form video scripts, storytelling content, and platform-specific copy tailored to different target audiences.

Translate marketing briefs and client objectives into clear, persuasive, and audience-focused communication.

Adapt writing styles and brand voices across different clients, ranging from professional and informative B2B communication to casual, trendy, and engaging B2C content.

Develop copy for performance marketing campaigns, including ad headlines, descriptions, promotional messages, push notifications, and strong Calls to Action (CTAs).

Create SEO-friendly content for websites, blogs, landing pages, and product descriptions while maintaining readability and brand relevance.

Collaborate closely with the Creative, Social Media, Account Management, Graphic Design, and Video Production teams to ensure consistent messaging across all deliverables.

Conduct research on client industries, products, competitors, audience insights, and current digital trends to develop relevant and effective content.

• Review, edit, and proofread copy to ensure accuracy, clarity, consistency, and quality before publication or client submission.
• Incorporate client feedback and internal revisions while maintaining creative quality and meeting project deadlines.

Kualifikasi

Bachelor's Degree in Advertising, Marketing, Communications, Journalism, Literature, or a related creative discipline.

2–3+ years of experience as a Copywriter, Content Writer, or Creative Writer, preferably within a creative agency, digital marketing agency, or in-house creative team.