Skill diminta
AccurateAttention to DetailCRMCommunicationDeliveryTroubleshooting
Deskripsi
About This Role
At GetGo, our vision is to build a world where everyone can move around freely and sustainably. As we continue to expand our geographic reach and champion sustainability, we are looking for those ready to join us on a ride in creating a meaningful future of mobility.
The CRM Operations Specialist plays a critical role in supporting CRM operations across GetGo Carsharing, ZipZap Car Subscription, and other brands within the GetGo Technologies group. This is a hands-on executional role responsible for building, testing, launching, and maintaining CRM campaigns across multiple channels (email, push, in-app, SMS, web) via our customer engagement platform.
You will work closely with the Lead, Lifecycle Marketing and own the operational backbone of our lifecycle marketing efforts — ensuring data readiness, accurate trigger logic, and flawless campaign execution behind every customer touchpoint.
- This is a contract role with the opportunity for renewal based on performance and business requirements.
- How You Will Make An Impact
- Campaign Execution & QA
- Build and execute multi-channel campaigns across channels (email, push, in-app, SMS, web landing pages) on the customer engagement platform
- Conduct end-to-end QA: segmentation, rendering, personalisation logic, tracking, and delivery checks
- Troubleshoot campaign or setup issues across systems and coordinate technical fixes when required
- Data & Platform Readiness
- Ensure all required customer data (events, attributes, flags) are correctly passed into the platform from various sources
- Validate trigger logic and data flows for automated journeys
- Maintain platform hygiene including naming conventions, templates, and workflow structures
- Monitoring & Reporting of Performance Health
Monitor and report on key operational performance metrics (e.g., deliverability, bounce rates, error frequency, channel performance) to identify trends and recurring issues
- Recommend and implement operational improvements to enhance campaign reliability, channel performance, and overall platform health
- Cross-Functional Collaboration & Process Management
- Work closely with marketing, data, product, and engineering teams to deliver lifecycle touchpoints on time
- Maintain structured documentation, processes, and QA workflows for consistent execution
- What Makes You A Great Fit
- 2+ years of experience in marketing automation, CRM operations, or related fields
- Demonstrable, hands-on experience with Braze for executing CRM or lifecycle marketing campaigns
- Strong attention to detail with excellent QA discipline and troubleshooting skills
- Familiarity with customer data structures, event-based triggers, and segmentation logic
- Proficiency in HTML, CSS, and Liquid templating, or familiarity with using AI platforms for code generation
- Excellent communication skills and a highly collaborative, team-oriented approach to work
Strong personal alignment with GetGo’s core values
- Driven by Purpose
- Stay Curious and Humble
- Collaborate with Empathy
- Make it Better
- Get It Going!