Skill diminta
Adobe IllustratorAdobe PhotoshopCanvaCommunicationContent WritingCopywritingDrivingFacebook AdsGoogle AdsGoogle AnalyticsLeadershipMeta AdsMicrosoft OfficeSEMSEOTikTok Ads
Deskripsi
About the role
This is a Digital Marketing role responsible for developing and executing comprehensive digital marketing strategies across multiple platforms. The position involves managing digital advertising campaigns, leading content creation teams, and driving business growth through data-driven marketing initiatives.
- Key responsibilities
- Understand digital marketing strategies and current social media trends (Instagram, TikTok, Facebook, Twitter, etc.)
- Determine the most effective digital marketing channels
- Monitor digital trends and innovations to ensure the company stays up-to-date with market developments
- Manage, plan, and execute digital advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, and TikTok Ads
- Develop innovative concepts and follow viral trends while managing content creator and graphic design teams
- Establish KPIs for the company's digital marketing team to ensure alignment with company targets
- Provide regular reports and evaluations from all digital marketing departments (design, multimedia, and content creation)
- About you
- Minimum 3-5 years of experience in digital marketing
- Minimum S1 education in Communication, Marketing, Digital Media, or related field
- Proficiency in SEO, SEM, Google Ads, Meta Ads, Instagram, and other social media platforms
- Ability to design, manage, and evaluate content and social media campaigns focused on increasing engagement and sales conversion
Proficiency in Microsoft Office, Adobe Illustrator, Adobe Photoshop, photography and videography techniques, graphic design, Canva, Capcut, VN, AfterEffects, and other editing applications
- Experience using analytics tools (such as Meta Business Suite, Google Analytics, or similar tools) to measure campaign performance and ROI
- Ability to read data and optimize strategy based on KPIs such as CTR, conversion rate, and revenue
- Experience running and optimizing paid advertising (Facebook Ads, Instagram Ads, TikTok Ads) to achieve sales targets
- Persuasive copywriting skills oriented toward closing sales
- Ability to create regular social media performance reports, including analysis of contribution to sales
- Strong leadership, communication, and team management skills
- Creative, proactive, and up-to-date with latest digital trends