Digital Marketing Executive

Job description for Digital Marketing Executive at Innovature Consulting Inc.

POSITION: DIGITAL MARKETING EXECUTIVE

Are you seeking a professional and dynamic work environment that values collaboration and encourages individual growth?

Join our team of talented and passionate individuals who embody a youthful spirit and a commitment to excellence. Apply now and unlock your potential with us!

WHO WE ARE

Innovature BPO is a Vietnamese company with more than 10 years of experience in providing outsourcing solutions to clients worldwide. Our services support from call center, 24/7 bi-lingual customer care services, digital marketing to bookkeeping and data analytics services. We offer full time remote resources who are able to deliver the standard that meet global manpower requirement and utilize our business analytics, SLA and other performance metrics to help our clients boost productivity. Our mission is to enable clients to become high-performance businesses and create long-term partnership. Our vision is to connect Vietnamese talents to global labor market demands.

In 2021, Innovature BPO was proudly recognized the “HR Asia Award, one of the best places to work for in Asia”. In 2024, Innovature BPO was again proudly recognized as a Great Place to Work, reflecting our commitment to creating a positive and supportive work environment. We have officially earned this certification, with an impressive 92% of our employees agreeing that Innovature BPO is a great place to work, compared to the 59% average at typical companies. This remarkable statistic underscores the unique and positive culture we’ve cultivated. We’re committed to continuously improving our workplace, empowering our employees, and building an even brighter future together.

WHAT YOU WILL BE DOING

• Plan, create, and manage digital marketing campaigns to drive brand awareness, engagement, and lead generation.
• Develop, schedule, and manage social media content across platforms such as LinkedIn, Facebook, Instagram, Twitter, and TikTok.

Design, execute, and monitor email marketing campaigns, including newsletters, promotional emails, drip campaigns, and customer retention communications.

• Manage email subscriber lists, including segmentation, cleanup, and growth initiatives.
• Analyze and report on performance metrics across social media, email marketing, and paid ad campaigns to optimize strategies.
• Create engaging, brand-aligned content, including copy, images, and video tailored for different platforms.
• Work with marketing and design teams to ensure cohesive messaging across all digital channels.
• Set up, monitor, and optimize paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads).
• Assist with SEO/SEM efforts, updating website content and optimizing for organic reach.
• Monitor social media engagement and manage community interactions professionally and timely.
• Stay up to date with trends and best practices in digital marketing, social media, and email marketing technologies.

WHAT WE ARE LOOKING FOR

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4 years of experience in digital marketing, social media management, and email marketing.
• Hands-on experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo, Constant Contact).
• Proficient in social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Solid understanding of Google Analytics, SEO/SEM principles, and basic paid ad campaign management.
• Strong copywriting and content creation skills tailored for digital and email audiences.