Digital Marketing Staff

Job Description

• Plan and execute digital marketing strategies to increase brand awareness and drive sales.
• Manage the company’s social media platforms and develop content plans aligned with the promotional calendar.
• Coordinate with operations, outlet, and design teams for campaigns, promotions, and new menu launches.
• Manage digital advertising campaigns across Meta Ads, Google Ads, and TikTok Ads, including performance monitoring and optimization.
• Manage promotional activities on online food delivery platforms such as GoFood, GrabFood, and ShopeeFood to increase sales.
• Build and maintain partnerships with KOLs, influencers, and media partners based on campaign needs.
• Conduct market and competitor analysis, monitor industry trends, and prepare regular digital marketing performance reports.

Qualifications

• Bachelor’s degree in Marketing, Communications, Management, or a related field.
• Minimum 1–2 years of experience in Digital Marketing, preferably in the F&B, retail, or hospitality industry.
• Strong understanding of social media management, content marketing, digital advertising, and analytics.
• Experience in managing promotional campaigns, product launches, and online food delivery platforms is an advantage.
• Creative, communicative, data-driven, and able to work effectively under targets and deadlines.
• Proficient in Meta Business Suite, Google Ads, Google Analytics, and Microsoft Office or Google Workspace.
• Knowledge of healthy lifestyle, wellness, and nutrition trends is preferred.
• Head Office : Penjaringan, North Jakarta