Digital & Social Media Manager

• Key Responsibilities
• Develop annual and quarterly social media strategy aligned with brand and marketing objectives.
• Define and manage content pillars, editorial calendar, and always-on content strategy across all social media channels.
• Lead the planning and execution of integrated digital campaigns, from concept development to post-campaign evaluation.
• Manage creative, social media, KOL, and digital agencies to ensure quality, timeline, and campaign effectiveness.
• Analyze digital campaign performance using relevant metrics and provide actionable insights for continuous improvement.
• Drive audience growth, engagement, community interaction, and brand advocacy through effective content strategies.
• Manage campaign budgets allocated for content production and agency execution while ensuring efficient resource utilization.

Qualifications

• Bachelor's Degree in Marketing, Communication, Business, Digital Media, or related fields.
• Minimum
• 5 years of experience
• in Digital Marketing, Social Media, or Content Strategy within
• FMCG industry
• , preferably from beauty/personal care/homecare/fragrance
• Strong experience in developing content pillars, campaign content strategy, and managing multiple social media platforms.
• Experienced in leading and managing external agencies, creative partners, content creators, and KOL collaborations.
• Strong understanding of digital ecosystem including Meta, TikTok, YouTube, Instagram, Google, and emerging digital platforms.
• Proficient in interpreting digital analytics and campaign performance data to optimize future initiatives.

Familiar with digital tools such as Meta Business Suite, Google Analytics (GA4), social listening tools, and project management platforms is an advantage.