Cikarang Selatan
Rp6 jt – Rp6,5 jthari ini
Director of Sales and Marketing responsible for lead the Indonesia Sales and Marketing organization to drive sustainable revenue growth, expand market penetration, strengthen distributor and customer engagement, and ensure effective integrated marketing execution, while developing local teams and serving as the key commercial liaison with APAC Regional HQ.
Formulate and execute Sales and Marketing strategy for Indonesia, aligned with the Company’s overall business objectives, driving sustainable revenue growth.
Lead and manage total regional commercial budget allocation across sales incentives, localized digital campaigns, printed collateral, event production, and field travel.
Establish , monitor, and drive national KPIs covering sales targets, new customer/distributor acquisition, retention rates, and brand equity across Indonesia.
B. Commercial & Sales Acceleration
Lead the design, structuring, and rollout of high-impact sales incentive programs, promotional offers, and distributor growth strategies that support sustainable business performance.
Partner closely with field sales leaders and network stakeholders to strengthen regional performance, enhance leader engagement and retention, and expand market penetration including in tier-2 and tier-3 cities.
Integrate marketing demand-generation initiatives with field sales enablement to maximize product conversion and subscription or repeat-order performance.
C. Integrated Marketing Governance & Execution
Provide strategic leadership and direction to the Marketing Manager and a four-person maketing team managing digital & social media, video production, graphic design, copywriting, CRM email automation, and printed marketing media including catalogs, magazines, welcome packs & flyers.
Ensure brand consistency of the Company’s brand standards while adapting messaging and campaigns for the Indonesian Market to resonate with local cultural values, customer insights and consumer behavior.
Act as the key executive liaison between local operations and APAC regional HQ, delivering regular performance insights and strategic updates.
Qualifications & Profile Requirements
Experience: 5+ years of in Sales and Marketing in Indonesia, including at least 4 years in a senior management or leadership role with responsibility for commercial performance.
Industry Focus: Experience in direct selling/network marketing, FMCG, wellness, or multi-channel consumer goods is strongly preferred.
Commercial Leadership: Proven track record of driving sales growth, developing sales incentive programs, managing commercial budgets, and overseeing integrated multi-channel marketing campaigns.
Languages: Full professional fluency in both Bahasa Indonesia and English, both written and spoken.
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