E-Commerce Manager

About the Company

PN1 is a fast-growing startup on a mission to redefine healthy living through high-quality wellness supplements. As an early-stage company with bold ambitions, we offer an exciting journey for passionate individuals to help us build a trusted, household name in the health industry.

• Key Responsibilities
• E-Commerce Strategy & Business Growth

Develop and execute the overall e-commerce strategy to achieve sales, GMV, profitability, and business growth targets across marketplace platforms (Shopee, TikTok Shop, Tokopedia, Lazada, etc.).

• Lead, mentor, and oversee the E-Commerce Staff, ensuring daily operations are executed effectively and aligned with business objectives.
• Monitor marketplace performance and identify opportunities to improve sales, conversion, customer experience, and operational efficiency.
• Analyze sales performance, customer behavior, competitor activities, and market trends to develop data-driven growth strategies.
• Collaborate with Branding, Digital Marketing, Operations, Finance, and Creative teams to execute integrated commercial initiatives.
• E-Commerce Campaign Management
• Develop and oversee major e-commerce campaigns from planning through post-campaign evaluation.

Create monthly and annual campaign calendars aligned with marketplace promotional schedules and key commercial events (e.g., Payday, Harbolnas, Ramadan).

Analyze campaign performance (GMV, Conversion Rate, CTR, ROI, AOV, etc.) and recommend strategic improvements.

Build and maintain relationships with marketplace account managers to maximize promotional opportunities, campaign support, and platform visibility.

• Live Commerce Strategy
• Develop and oversee Live Commerce strategies to increase traffic, engagement, and sales performance.
• Define Live Commerce KPIs and evaluate performance based on GMV, conversion rate, viewer engagement, and revenue growth.
• Collaborate with the Creative team, Hosts, and E-Commerce Staff to ensure Live Commerce initiatives align with campaign objectives.
• Identify opportunities and recommend strategic improvements based on performance insights and market trends.
• Affiliate Strategy
• Develop and optimize affiliate marketing strategies to maximize sales contribution and business growth.
• Lead and mentor the Affiliate Specialist while overseeing affiliate program performance.
• Build and maintain strong relationships with affiliators, creators, and strategic partners.
• Analyze affiliate performance metrics and recommend improvements to increase GMV, conversion, and ROI.

Qualifications

• Bachelor's degree in Marketing, Business Management, Communications, Information Technology, or a related field.
• Minimum 4 years of experience in E-Commerce, including at least 1 year of experience in a Lead, Supervisor, or equivalent leadership role.
• Proven experience developing e-commerce growth strategies and managing marketplace performance.
• Strong understanding of marketplace ecosystems, including Shopee, TikTok Shop, Tokopedia, Lazada, and other e-commerce platforms.
• Experience leading, mentoring, and developing small teams.
• Strong analytical skills with the ability to interpret sales, campaign, and marketplace performance data.
• Experienced in planning commercial campaigns that drive sales, GMV, and conversion.
• Strong understanding of consumer behavior, marketplace trends, and customer journey.
• Excellent leadership, communication, stakeholder management, and cross-functional collaboration skills.
• Proactive, strategic thinker with strong problem-solving and decision-making abilities.