Marketing Specialist
Employment Type
Fixed-term Contract (6 months), with potential for permanent employment.
Work Arrangement & Location
On-site / Jakarta Pusat (Thamrin)
OVERVIEW
We are a fast-growing e-commerce company building an innovative marketplace that connects businesses and consumers through smarter, more sustainable commerce. As part of the expansion of an established international business into the Indonesian market, we are strengthening our marketing function and seeking a
- Marketing Specialist
- to support customer acquisition, engagement, brand awareness, and transaction growth.
This role is responsible for executing digital marketing activities, social media, promotional campaigns, content coordination, and customer engagement initiatives. The Marketing Specialist will work closely with commercial and creative functions to ensure marketing activities are effectively executed and aligned with business objectives.
SCOPE OF RESPONSIBILITY
- Digital Marketing & Customer Acquisition
- Social Media & Content Execution
- Promotional Campaigns
- Customer Engagement & Retention
- Marketing Performance & Optimization
- KOL / Influencer & Marketing Partner Coordination
KEY RESPONSIBILITY
- Execute digital marketing activities across relevant channels to increase customer reach, traffic, registration, and acquisition.
- Manage day-to-day social media activities, including content scheduling, publishing, audience engagement, and channel monitoring.
- Coordinate marketing content, campaign briefs, promotional materials, and digital assets with creative resources.
Support the planning and execution of promotional campaigns, including seasonal campaigns, flash sales, product promotions, bundles, and other customer activation programs.
Support customer acquisition and retention initiatives, including paid campaigns, referral programs, partnerships, CRM, remarketing, and KOL/influencer collaborations.
Coordinate with KOLs, influencers, content creators, agencies, and other marketing partners to support campaign execution.
Monitor and analyze marketing and campaign performance, including reach, engagement, traffic, conversion, customer acquisition, and other relevant performance indicators.
Monitor market trends, competitor activities, customer behavior, and digital trends to identify marketing opportunities and improvement areas.
- Coordinate with relevant internal functions to ensure campaign readiness and alignment with business priorities.
- Prepare regular marketing performance reports and provide recommendations for campaign and channel optimization.
WHAT WE'RE LOOKING FOR
- Bachelor's degree in Marketing, Communication, Business Administration, Management, or a related field.
- 2–4 years of experience in marketing, digital marketing, social media, campaign management, or related functions.
- Hands-on experience executing digital campaigns, social media activities, promotional programs, and customer acquisition initiatives.
- Experience working with KOLs, influencers, content creators, agencies, or other external marketing partners is an advantage.
- Experience in e-commerce, marketplace, retail, FMCG, or technology-driven businesses is preferred.
- Good understanding of digital marketing, social media management, customer acquisition, campaign execution, and promotional activities.
- Familiarity with digital advertising, social media advertising, web analytics, and other relevant marketing tools.
- Ability to analyze marketing performance metrics such as reach, engagement, traffic, conversion, and customer acquisition.
- Good understanding of content planning, creative briefing, and brand consistency across marketing channels.
- Strong execution and coordination skills with the ability to manage multiple campaigns and priorities.
- Proactive, adaptable, performance-oriented, and comfortable working in a fast-paced environment.
- Proficient in English and Bahasa Indonesia, both written and spoken.