Growth Channel Strategy

Responsibilities

• Develop and own the end-to-end strategy for all marketing channels including digital, partnerships, affiliates, and offline channels.
• Analyze market trends, competitor activity, and customer behavior to identify new channel opportunities.
• Create channel roadmaps aligned with KrediOne's overall business goals and quarterly OKRs.
• Build, test, and scale new marketing channels from the ground up, including pilot programs and A/B testing frameworks.
• Continuously optimize existing channels for CAC (Customer Acquisition Cost), conversion rates, and ROAS (Return on Ad Spend).
• Collaborate with the creative and content teams to develop channel-specific messaging and assets.
• Define KPIs for each channel and track performance through dashboards and regular reporting.
• Use data-driven insights to make informed decisions about budget allocation across channels.
• Deliver weekly and monthly performance reports to the Head of Marketing with actionable recommendations.
• Work closely with the Product and IT teams to align channel strategies with product launches and business priorities.
• Manage relationships with external vendors, agencies, and media partners.
• Champion a test-and-learn culture within the marketing team.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field.

3–6 years of experience in growth marketing, channel management, or a similar role — preferably in fintech, e-commerce, P2P lending, or a high-growth startup.

Proven track record of building and scaling marketing channels with measurable results.

Strong analytical mindset with proficiency in tools such as Google Analytics, Meta Ads Manager, Google Ads, and marketing automation platforms.

• Solid understanding of digital marketing fundamentals: SEO, SEM, paid social, email marketing, and affiliate/partnership channels.
• Experience with A/B testing, experimentation frameworks, and performance optimization.
• Excellent project management skills with the ability to handle multiple initiatives simultaneously.
• Strong communication and stakeholder management skills.
• Fluent in Bahasa Indonesia and English (written and spoken).