Skill diminta
Copywriting
Deskripsi
We’re looking for someone who doesn’t just create content — but understands how content drives attention, builds demand, and converts into real business impact.
- At Allure Industries, this role sits at the intersection of content, marketing, and sales.
- If you think your job is just posting on Instagram, this is not for you.
But if you
- Think about WHY a content is created (not just how it looks)
- Understand audience, positioning, and buying behavior
- Can turn content into engagement, leads, and actual inquiries
- Then keep reading.
- 🎯 What You’ll Do
- Own end-to-end content strategy across social media
- Create content that is not only engaging, but conversion-driven
- Translate product value into compelling storytelling
- Work closely with Sales & Marketing to align content with business goals
- Support campaigns, launches, and brand activation (online & offline)
- Ensure strong alignment between digital content and offline experience (store, showroom, retail touchpoints)
- Build a strong, bold, and distinctive brand voice
- 👀 What We’re Looking For
- 3–7 years experience in content / digital marketing / social media
- Proven track record in growing engagement, audience, or leads
- Strong copywriting and content sense (not just design/editing)
- Understand basic marketing funnel & sales impact
- Have awareness or experience in retail / showroom environment (customer journey, walk-in behavior, offline conversion)
- High ownership, proactive, and commercially aware
✨ Bonus if you
- Have experience in agency and lifestyle brands
- Are trend-aware and know how to adapt content creatively
- Can be “sassy but smart” — bold, but still on-brand