Head of Digital Marketing

• Deskripsi pekerjaan Head of Digital Marketing SPIRAL SFS Group Indonesia
• We are not looking for a corporate manager who hides behind spreadsheets.
• We are looking for a Growth Architect

. Before applying, ensure you align with our core culture

Revenue is King

We don’t care about "vanity metrics" (likes/shares) unless they convert to sales. Your ultimate KPI is the bottom line.

Zero Fragility

We operate in a fast-paced environment. We need a leader who remains calm under pressure, hates excuses, and thrives in the trenches.

Complete Ownership

You don't just "suggest" ideas; you own the outcome. If a campaign fails, you fix it. If it wins, you scale it.

Builder Mindset

You are excited by the blank canvas. You love the chaos of launching a new brand and the discipline required to scale it.

REQUIREMENTS (MUST-HAVES)

Proven Track Record

Minimum 5+ years in Digital Marketing, with a verifiable portfolio of scaling brands (showing "Before & After" revenue growth is a must).

End-to-End Experience

Experience in taking a product from Idea -> Launch -> Scale. If you’ve only managed established brands, this role is not for you.

Direct-to-Consumer (DTC) Expert

Deep understanding of the e-commerce landscape in Indonesia (Shopee, Tokopedia, TikTok Shop, Shopify/Webstore).

Strong Analytical Skills

You must be fluent in reading data and translating it into an actionable strategy.

The "Hustle" Attitude

Willing to get your hands dirty. You are a Director, but you are also the lead soldier on the battlefield.

KEY RESPONSIBILITIES

New Product Development

Brand Conception

Lead the brainstorming for new product lines, including Naming, Brand Identity, USP development, and Market Positioning.

Go-to-Market Strategy

Architect the full launch strategy. How do we get the first 1,000 customers? How do we scale to 10,000?

Launch Execution

• Oversee the entire launch phase, ensuring all assets (creative, copy, landing pages, ads) are world-class and deployed on time.
• Revenue & Performance Marketing

Orchestrate the Funnel

Manage and optimize the entire customer acquisition funnel (Meta Ads, TikTok Ads, Google, Marketplace, CRM).

Data-Driven Decision Making

constantly analyze CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value) to pivot strategies instantly.

Sales Integration

• Work closely with the sales/admin team to ensure marketing traffic converts into real cash flow.
• Leadership & Ideation

Creative Direction

Provide sharp, high-level direction to the Creative Team (Designers, Copywriters, Video Editors). You don't just approve designs; you ensure they sell.

Continuous Innovation

Constantly bring fresh, out-of-the-box ideas to the table.