Skill diminta
DrivingLeadership
Deskripsi
Tanggung Jawab
- Own the e-commerce P&L, sales target, and overall channel performance
- Develop and execute channel strategies across Shopee, TikTok Shop, and other relevant platforms
- Analyze sales fluctuations, identify root causes, and take fast corrective actions
- Build annual and monthly commercial calendars, including campaign, promotion, pricing, and assortment plans
- Manage key performance metrics such as GMV, net sales, conversion rate, traffic, AOV, ROAS, CAC, and contribution margin
Optimize media spending, campaign mechanics, product visibility, and customer journey to improve efficiency and conversionIdentify growth opportunities through customer behaviour, competitor activity, marketplace trends, and performance data
Work closely with Brand, Performance Marketing, Creative, Supply Chain, and Operations to ensure campaign execution and stock readinessImprove product listing quality, store structure, assortment performance, and merchandising strategy
- Lead and develop the e-commerce team with clear targets, priorities, and performance standards
- Deliver business reviews, commercial insights, and strategic recommendations to the BOD
Kualifikasi
- Minimum 5 years of experience in senior-level e-commerce roles within fragrance or beauty brands.
- Proven track record in managing and scaling high-volume monthly GMV
- Strong experience in driving online sales, managing budgets, and delivering commercial targets
- Deep understanding of marketplace operations, platform algorithms, promotions, affiliate ecosystems, live commerce, and digital advertising
- Strong analytical skills in diagnosing performance shifts and defining commercial actions
- Comfortable managing P&L, forecasting sales, and evaluating campaign profitability
- Able to make sound decisions quickly in changing business situations
- Strong leadership, cross-functional collaboration, and execution discipline
- Commercially driven, highly accountable, and comfortable working in a fast-paced growth environment
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- Work Arrangement
- Full-time, WFO in Jakarta Barat