Head of Marketing

Formulate and execute a holistic, omnichannel marketing strategy to scale brand awareness, merchant acquisition (POS/PPOB), and E-wallet active usage.

Design and execute large-scale B2C user acquisition campaigns via Meta Ads, Google Ads, and other relevant channels to convert app downloaders into active transacting users.

Establish a solid data tracking system for funneling to continuously monitor and optimize Cost Per Install (CPI) and Customer Acquisition Cost (CAC).

Optimize ad audience targeting to efficiently reduce customer acquisition costs and drive the continuous growth of active transacting users.

Develop and implement B2C retention strategies to maintain a high repeat transaction rate for PPOB services, such as bill payments and mobile credit purchases.

• Design and launch loyalty initiatives (e.g., gamification, point systems, or referral programs) to prevent user churn and app uninstalls.
• Collaborate closely with the Product team to optimize the user journey, improve the onboarding flow, and minimize churn rates.
• Define clear product positioning and messaging that resonates with both micro-entrepreneurs/warung owners and general everyday consumers.

Take charge of the marketing team's leadership, which includes providing direct visual and creative guidance to graphic designers to ensure strict alignment with Brand Guidelines.

Initiate and execute co-branding partnerships or joint promotions with third-party partners (e.g., FMCG brands, retail companies, or aggregators) to boost acquisition and engagement.

Efficiently manage the marketing budget and present comprehensive Marketing P&L reports to ensure that marketing expenditures (promos, digital ads, KOLs) generate a positive Return on Investment (ROI) and revenue trend for the company.

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Minimum of 4–6 years of experience in Marketing, with at least 3 years in a senior managerial or leadership role (Senior Manager or Head level).

Strong track record in Fintech, SaaS Retail, E-commerce, or Digital Banking. Direct experience managing POS, PPOB, or E-wallet products is highly preferred.

Proven track record of successfully managing B2B marketing (merchant/SME acquisition) alongside B2C marketing (app user retention and engagement).

Expertise in managing performance ads (Meta Ads, Google Ads), funnel tracking (CPI & CAC metrics), and B2C retention strategies (gamification, point systems, and referral programs).

Proven experience in initiating co-branding partnerships or joint promotions with third-party partners, such as aggregators, retail, or FMCG brands.

Strong leadership skills with the ability to provide direct visual and creative direction to the design team according to Brand Guidelines, alongside managing the marketing budget based on ROI.