Head of Marketing

Job Description

Formulate and execute a holistic, omnichannel marketing strategy to scale brand awareness, merchant acquisition (POS/PPOB), and E-wallet active usage.

• Develop and implement hyper-local marketing and ground activation strategies to penetrate the MSME (UMKM) segment across various regions.
• Oversee performance marketing campaigns (Paid Ads, SEO/SEM, and App Store Optimization) to ensure optimal conversion funnels.
• Collaborate closely with the Product team to optimize the user journey, improve onboarding, and minimize churn rates.
• Define clear product positioning and messaging that resonates with both micro-entrepreneurs/warung owners and general everyday consumers.

Maintain and elevate the company’s brand reputation within the fintech space through PR initiatives, strategic events, and key industry partnerships.

Manage the marketing budget efficiently, ensuring maximum Return on Investment (ROI) and sustainable growth across all campaigns.

Minumum Requirement

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.

Experience: Minimum of 4 - 6 years of experience in Marketing, with at least 3 years in a senior managerial or leadership role (Senior Manager or Head level).

Industry Background: Strong background in Fintech, SaaS Retail, E-commerce, or Digital Banking. Direct experience managing POS, PPOB, or E-wallet products is highly preferred.

Hybrid B2B & B2C Expertise: Proven track record of successfully managing B2B marketing (merchant/SME acquisition) alongside B2C marketing (app user retention and engagement).

Local Market Insight: Deep understanding of the Indonesian MSME landscape and digital consumer behavior, particularly in driving penetration into Tier 2 and Tier 3 cities.

Leadership Skills: Outstanding communication, negotiation, and stakeholder management skills to lead cross-functional initiatives effectively.