Key Account Manager

Responsibilities

Develop and propose business plans for assigned outlets based on Sales and Marketing data, aligned with the company’s vision, strategic direction, and annual targets.

Communicate and cascade promotional programs at the outlet level to all Sales teams within the Region and Area, ensuring effective execution to develop and grow outlets according to their potential and market demand.

Ensure operational excellence of the MT direct supply team and Area Sales teams, ensuring productivity, coverage, and promotional execution are fully compliant with ABCPI standards and guidelines.

Develop accurate sales forecasts to ensure optimal product availability at outlets, both through direct supply and distributor channels, in line with outlet potential, demand patterns, and sales targets.

Coordinate closely with Regional Sales teams to drive market share growth and achieve agreed business plan and volume targets.

Manage, control, and monitor promotional and operational budgets across assigned outlets, ensuring efficient utilization, strong ROI, and full compliance with company policies, procedures, and financial controls.

Ensure product quality and availability at outlets, maintaining products in proper and consumable condition, and manage market return processes and figures in accordance with company policies and reporting standards.

Requirements

• Minimum
• 3–5 years of experience
• in Sales, Key Account Management, or Commercial roles.
• Proven experience handling
• Modern Trade / Key Accounts / Strategic Customers
• Strong exposure to
• negotiation, joint business planning (JBP), and account development
• Experience in
• FMCG or fast-paced sales environment
• is highly preferred.
• Hands-on experience managing
• promotional programs, forecasting, and trade budget