Skill diminta
DrivingEnglishMicrosoft OfficeNegotiationStock Management
Deskripsi
This is not a maintenance role. You won’t be inheriting an existing distribution network. You’ll be creating one for VERITES & GOOD PERFUME STUDIO. From first distributor meeting to products on shelves across Indonesia. If you’ve done this before and you’re ready to do it again with a perfume brand, keep reading.
Jobdesc
Build offline distribution strategy from scratch — covering Modern Trade and General Trade; manage and develop relationships with them, and agent/reseller networks
- Secure shelf space and negotiate retailer terms (beli putus and consignment)
- Achieve sales targets and business objectives for assigned accounts.
- Plan and execute trade promotions, listing, and in-store activities with key accounts.
- Coordinate with internal teams (sales, marketing, supply chain, finance) to ensure smooth account operations.
- Negotiate commercial terms, promotional support, and trading agreements.
- Conduct regular store visits and audits to check planogram compliance and promotional setup.
- Negotiate for additional display space and promotional placements to increase product visibility and sales.
- Collect and analyze market intelligence including competitor activities, pricing, and consumer trends.
- Implement trade marketing initiatives and in-store promotions effectively to drive sell-out.
- Ensure proper execution of display, visibility, and merchandising in stores.
- Regular field visits and distributor meetings across Jakarta and other cities
- Design the offline pricing architecture: margin stacking from brand to distributor to retailer to consumer
- Build and manage a reseller/agent program with tiered pricing and territory management
- Design the operations system: inventory tracking, sell-through reporting, payment reconciliation, stock management
- Report directly to the Founder/CEO with weekly and monthly distribution KPIs
- Build Margin Price ladder for various supplier situations (order size, congignment / one-off purchase)
- Ensure pricing strategy maximize net revenue for the company
Requirements
- Minimum 3–5 years of experience handling Modern Trade, preferably in fragrance / personal care / beauty industry.
- Proven track record in achieving sales targets with strong negotiation and analytical skills.
- Able to coordinate cross-functional teams and lead sales / merchandising execution.
- Ideally from an FMCG background or has worked within FMCG distribution infrastructure (GT/MT channels, distributor management)
Proven track record building offline distribution from scratch or significantly expanding offline presence for a D2C / e-commerce-first brand
- Existing network of distributor and retailer relationships in Jabodetabek (this is critical — we will ask you to name them)
- Deep understanding of Indonesian trade dynamics: GT vs MT terms, distributor margins, “beli putus” vs consignment
- Comfortable working solo in a lean start up environment for the first 3 months, building toward your own team
- Experience building own sales force / field reps team
- Bahasa Indonesia native, English proficiency preferred
- Have a private vehicle and an active driving license (C/A) as a requirement for work mobility
- Proficiency in Microsoft Office Suite, with knowledge of merchandising software tools being an advantage.
- Willing to work full Work From Office (WFO) arrangement at our Alam Sutera- Tangerang office