Skill diminta
AccurateEnglishSocial Media Marketing
Gaji pasar untuk posisi ini
Median Rp4,5 jt/bulan · rentang umum Rp3,3 jt – Rp5,5 jt
Berdasarkan 232 lowongan Social Media level Menengah se-Indonesia.
Lihat data gaji selengkapnya →Deskripsi
Job description for KOL Marketing executive at DREAM GARDEN
Job Description
- Spot and translate social media trends — monitor TikTok, Instagram, YouTube, and Facebook for viral formats, trending sounds, and beauty content patterns; turn them into KOL content ideas.
- Write platform-native scripts for short-form videos and photo posts — from hook to CTA, tailored to each platform's algorithm and audience.
- Brief KOLs on content direction — deliver clear, inspiring creative briefs that balance brand messaging with creator freedom.
- Review KOL content pre-publishing — ensure product claims are accurate and output meets brand standards.
- Partner with the KOL Booking team to match creators with content formats based on their strengths and audience fit.
- Track content performance — analyze views, engagement, CTR, and conversion per post; use data to refine future scripts and strategy.
Requirements
- 1–3 years of experience in social media marketing, content creation, or KOL marketing within beauty, skincare, or FMCG.
- Strong scriptwriting skills — able to write engaging, platform-native scripts independently; portfolio of past work highly preferred.
- Deep familiarity with TikTok, Instagram, and Facebook content ecosystems — you know what makes a video go viral and can reverse-engineer why.
- Sharp eye for beauty content — understands skincare storytelling, before/after formats, and tutorial structures.
- Creative, trend-sensitive, and fast — able to turn a trending topic into a script within 24 hours.
- English as a working language; native Vietnamese; Chinese is a plus.