KOL Specialist

Tanggung Jawab

Handle end-to-end KOL/influencer management, mulai dari KOL briefing, research & selection, hiring/negotiation, hingga monitoring deliverables.

• Develop and execute KOL campaigns for fragrance & beauty products sesuai dengan campaign objectives dan target audience.
• Conduct KOL research and identify relevant creators based on audience, content quality, engagement, and campaign needs.
• Manage communication and maintain good relationships with KOLs/influencers throughout the campaign.
• Coordinate campaign timelines, content briefs, product delivery, posting schedules, and deliverables.
• Monitor and ensure KOL deliverables are aligned with the agreed brief and campaign requirements.
• Track and compile campaign performance, including content performance and KOL deliverables, for evaluation and reporting.

Collaborate with internal teams such as Marketing, Social Media, Creative, and Brand/Product teams to ensure campaign execution runs smoothly.

Kualifikasi

• Minimum 2 years of experience in KOL/Influencer Marketing, preferably within Fragrance, Beauty, FMCG, or related industries.
• Proven experience handling end-to-end KOL management, from selection and hiring to campaign execution and deliverables.
• Strong communication, negotiation, and relationship-building skills.
• Familiar with KOL/influencer landscape and social media platforms, especially Instagram, TikTok, and YouTube.
• Able to evaluate KOL profiles based on audience relevance, engagement, content quality, and campaign fit.
• Detail-oriented, well-organized, and able to manage multiple KOLs and campaign timelines simultaneously.
• Fragrance/beauty industry experience is preferred, but not mandatory if the candidate meets the core KOL management requirements.
• Comfortable working in a fast-paced environment and collaborating with multiple teams.