KOL Supervisor

• Deskripsi pekerjaan KOL Supervisor PT MEISHANG KOSMETIK INDONESIA
• KOL (Content) Supervisor

Job Description

• Develop and execute KOL / Influencer Marketing strategies to increase brand awareness and drive sales.
• Identify, research, and manage collaborations with KOLs, influencers, and content creators aligned with the brand’s target market.
• Plan, oversee, and ensure the quality of digital content production across platforms such as TikTok, Instagram, and e-commerce channels.

Supervise and coordinate the content team (content creators, videographers, editors, copywriters) to ensure outputs align with brand guidelines.

• Create campaign briefs and ensure timely execution of marketing campaigns.
• Monitor and evaluate campaign performance using KPIs such as engagement rate, reach, conversion, and sales impact.
• Build and maintain strong relationships with KOLs, influencers, and agencies.
• Analyze beauty industry trends, social media trends, and competitor activities to improve content and marketing strategies.
• Collaborate with marketing, brand, and e-commerce teams to support product launches and promotional campaigns.
• Prepare campaign performance reports and provide insights and recommendations for improvement.

Qualifications

Bachelor’s degree in Marketing, Communications, Business, or a related field.

Minimum 2-4 years of experience in KOL / Influencer Marketing or Content Marketing SPV, preferably in the beauty, skincare, or FMCG industry.

• Strong network with KOLs and influencers, especially on TikTok, Instagram, and YouTube.
• strong understanding of beauty content trends and social media marketing.
• Proven experience in leading teams or managing digital marketing campaigns.
• Excellent communication, negotiation, and coordination skills
• Familiar with social media analytics tools and campaign performance tracking.
• Creative, detail-oriented, and able to work in a fast-paced environment.